Stylish Fashion Todays

When choosing a tattoo more Chinese in the vicinity of the Chinese zodiac. This gives not only a sense of sexual confidence but also his identity revealed, as the bearer of the tattoo. Do you have a patron saint of animals or of the Chinese zodiac, Chinese zodiac symbol, it is important that you know, the representation from each of them all are stylishfashiontoday.com

Tips Wedding Makeup For Long Lasting

How do people know that marriage played an important role in the lives of the young bride, make-up plays an indispensable role in shaping his wife. There are present several experienced artists that adorn the United Nations with the necessary equipment to the bride’s face and the end result of the return of the composition over time. The fact that it is necessary that you add make-up for a very long time. Here are some tips to make a short marriage. Basics For dark circles under the eyes critic Never too much powder Application of blush Reason: In the application of makeup on the face of beauty, you should always see that the framework should be to match your skin color. Then with the appropriate mix of foam on the face and the best score only one point-light cream for extra shine is valid.

For dark circles, dark circles most of the problems is through hudozhnika.Luchshy way to hide the dark circles under the eyes use to confront the other color under the eyes, which is used as the basis is applied is also in the dark shade of pink eye circuits used.

Proofreading Proofreader is the best and easiest way to mix colors and shades of skin. To stay with colored markers, in fact, on the long side. Tips Wedding Makeup For Long Lasting. Never too much powder: One thing that does not use powder on your face. Because sometimes the skin is oily. So, when the powder is then applied to oily skin patches on the left side of the powder.

Apply blush: For smooth and long-term use of color in his face. This view provides helps the makeup on his face.

Today, women are aware of the beauty. Please do not take this kind of dress shoes can make you very elegant and fun. The world today has grown to be as professional as the impression is very important. Search can not do much if you have and for the world. How about wearing shoes with style and marks in the crowd? I think it’s going to work in their personal and professional level. In addition to the talent of their appearance has little weight to help you beat the competition and take a job in an interview.

Do with regard to “new? This new and trendy hairstyles for women may mean spring and summer be sure, one that perfectly suits you find.

Hot New 2012 Hair Style For Girls

Short hair cuts and broken

Forget cute and cuts of the past. Short hairstyles for women this season are bright and full of texture. Kimberly Stewart shows a perfect example of this type of hairstyles for women, the burden of irregular layers of layers with a razor blade to cut and present style ointment Hot New 2012 Hair Style For Girls.

Hairstyles asymmetric mode.

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Save Your Time and Energy Through Online Shopping

With the advent of the internet, human life has become much easier. People use the internet to pay their monthly bills, to book travel tickets and for shopping. You can save a lot of time and energy by shopping through online. In online you can purchase anything you want by just sitting at home. You need not waste time for travelling to the shop or for any shopping mall. You get a different and interesting shopping experience through online shopping. All the leading brands have their own website, where they provide all the relevant details about their products and services. Online shopping is the right choice for purchasing any electronic items.

Computers are the most common electronic goods sold through online. You can purchase different brands of laptops and desktops from an online store. To make an online purchase, you need to place the order in the respective website. Once you select the model of the computer you wanted to buy, you can pay for it by using your credit card. After you are done with the payment, the product will be delivered to your home within a few weeks. If the computer is readily available, it will be delivered immediately and you can get it within a week at the maximum. If you have ordered for a computer with many specifications, it may take more time to be delivered.

Before proceeding with online shopping, you must decide the model and the brand you want to buy. This in turn depends on your usage and the purpose of buying a computer. If you want to check mails and prepare documents, you can simply opt for a basic model with minimum features. If you are looking for a computer for official purpose or for gaming, you have to select a system with many features. There are numerous brands of computer and each brand will have different features. So, according to your needs and preferences, you can choose the brand and the model.

You need to be very cautious and careful while buying from an online store, as you are dealing with costly products. You must ensure that online transactions are done in a secure way. So, it is always better to choose well-known websites for online shopping. You can take suggestions from your friends and peers to know about the most reliable website for online shopping. Before choosing any new website, you must read reviews about the website to know about its authenticity. Only if you are well convinced about the website, you should go ahead with the online shopping. There are many famous websites which mainly deal with online shopping. When you purchase through these websites, you need not worry about the security aspects. A website can be considered to be authentic and secure if it has ‘s’ after the protocol code (https://). By using this technique you can find out the authenticity of any website before you make an online payment on their website.

Make sure that you read the policies and norms of the website before buying computer from online stores. A few online stores will mention their guarantee and money back details on their website. You need to be aware of these details before you purchase a computer from them.

Polywad – The Sleeping Shotgun Shell Giant

Polywad is a boutique shotgun shell manufacturer based in Roberta, GA. Polywad develops shotgun shells based on the “Spred-R™” technology invented by CEO/founder Jay Menefee.

Spread-R

Polywad manufactures and sells Spred-R™, Polymag™, Vintager™, DoubleWide™, Gram Crak-R™, GreenLite™, and Quik-Shok® shotgun shells.

These shells produce a quick, uniform opening of the pattern without adversely affecting pellet energy or downrange pellet count. These dispersion control loads can be used with any choke from full to skeet, and provide the shooter from 80% to 150% more pattern area than conventional shot shells.

Spred-R loads deliver hard hits throughout the pattern by dispersing the surplus center pellets into a wider pattern with a strong fringe. This results in less wounding of birds and cleaner, quicker kills.

Spred-R shells are ideal for the smaller upland birds such as Dove, Chukar, Grouse, Quail, Snipe and Woodcock. Spred-R shells come in 12, 16, 20 and 28 gauges.

Recently Polywad developed a new line of low-recoil, non-toxic shotgun shells called GreenLite. These wadless shells use a bio and photo degradable components and non-toxic steel shot.

You don’t know Polywad but you know their customers:

Polywad, Inc. has designed and/or manufactured shells for Environ-Metal, Inc. (Hevi-Shot®), Hastings Ammunition (Hastings® Slugs), Dogs Afield (Field Trial Blanks) and Polyshok, Inc. (Polyshok™ IRP. )

Polywad licensed technology to Federal Cartridge Company for its TruBall® Rifled Slug. The TruBall® Slug received Field & Stream’s “Best of the Best” Award 2005 (Ammunition), and the NRA’s American Hunter 2006 Golden Bullseye Award for Ammunition Product of the Year.

The Best Karaoke Songs of 2010 – Country and Pop

Now that 2010 has come and gone, we can look back on the year and see what were the best selling karaoke songs, both Pop and Country. Although there are reviews that are very similar in nature, this Pop and Country Karaoke Review is different in that it shows what people that sing wanted to perform, not just what people that love Today’s Music wanted to listen to.

Here are our top ten picks-based on sales, requests, and popularity-first the Pop List and then the Country List. Many discs that we sold during the year had several of these songs on the same disc so there is no concrete method in determining the principal song the buyer was interested in when purchasing the disc. In other words, our choices cannot be considered 100 percent accurate of which songs topped the list for 2010, but we think it comes close.

2010 Top Karaoke Pop Songs

#1 – Need You Now – Lady Antebellum ( Yes, a country group tops the 2010 Pop Music Chart; this song’s pop mix version has electric guitar replacing the country guitar twang in the chorus and the bridge.When I first heard this song I thought I had heard it before; many believe it to be similar to ‘Eye In The Sky’ by Alan Parsons. I think it’s chorus is similar to ‘More Than Words Can Say’ by Alias)

#2 – California Gurls by Katy Perry – (Katy Perry has proven to be not just a flash in the pan but a bonafied Pop Star. I, for one, thought her career was going to be short-lived when her first single came out entitled ‘I Kissed A Girl’ – the American Top 40 fanbase is fickle and forgetful. But here she is two years later with her 2nd album that has spawned 3 #1 Hits, including California Gurls. The song is catchy with the line ‘Daisy Dukes, Bikinis on top’. She does need someone to help her in the spelling department)

#3 – Hey, Soul Sister by Train – (We may have thought that Train was ancient history because it had been five years since they had any Pop Chart Success. However three of those years they were on hiatus and lookie now; ‘Hey, Soul Sister’ has brought this group back from the dead. Who would have thought that a song with a ukulele as the lead instrument could top the charts? Maybe Tiny Tim would have, but who remembers him?)

#4 – TiK ToK by Ke$ha- (A catchy tune justifiably compared to ‘Just Dance’ by Lady Gaga, this song could be a cookie cutter pattern of the many dance numbers on American Top 40 today)

#5 – Nothin’ On You by B.o.B – (This debut single from artist B.o.B features Bruno Mars on guest vocals, but the karaoke version can obviously be sung as a single artist.)

#6 – Glitter In The Air by Pink – (This song puts Pink on a whole new level. It is a bluesy, emotional, heartfelt ballad and therefore it was heavily requested. She performed this song at the 52nd Grammy Awards in a Cirque du Soleil style performance)

#7 – Bad Romance by Lady Gaga – (Another hit from the never predictable Lady Gaga. Features of this song have been compared to her earlier hit ‘Poker Face’.)

#8 – Today Was A Fairytale by Taylor Swift – (A nice little ballad featured on the soundtrack of ‘Valentine’s Day’. Although at times I find myself wincing at some of Taylor Swift’s off-key live performances, I appreciate most of all her ballads, as do many karaoke singers. Add your own vocals to the instrumental arrangements and it doesn’t matter what her ‘live’ performance sounded like.)

#9 – Only Girl (In the World) by Rihanna – (Rihanna continues her string of success, with this uptempo dance tune. This song became her 9th number one single, more than any other artist since 2000)

#10 – Just The Way You Are by Bruno Mars – (This song is not a remake of the song with the same title by Billy Joel. It is an original composition that is just so sappy that it can make you cry. Most every girlfriend, fiancée, or wife would blush to have this song sung to them, much like the official video of this song depicts. This great video and convincing vocals from Bruno Mars has made this one of the most requested Karaoke Songs for 2010)

Top 2010 Karaoke Country Songs

#1 – Need You Now by Lady Antebellum (This song obviously has broad appeal, topping both the Country and Pop 2010 Karaoke Charts. The fact that it is a duet helps since many Karaoke fans are looking for a song that they can sing along to with someone else, but since it is a karaoke track a singer can easily sing the whole song solo.)

#2 – The House That Built Me by Miranda Lambert – (This song is about returning to your childhood home that is now occupied by other people.The hope is to reconnect with a former self there, in order to heal from unspecified troubles and stresses caused by current life. The request is made to come in just one last time and “I won’t take nothing but a memory.”)

#3 – Temporary Home by Carrie Underwood (Though not as commercially successful as some of Carrie Underwood’s other singles, this song has enough feeling and emotion to make it one of 2010 most requested Karaoke Songs)

#4 – Why Don’t We Just Dance by Josh Turner (This song is infectiously fun and appealing to most all country music fans)

#5 – Water by Brad Paisley (Although not as witty with it’s lyrics as other country tunes, the song is catchy and will probably remain a song used around summer for it’s various applications of ‘Water’.)

#6 – Hillbilly Bone by Blake Shelton (This uptempo country ditty is a statement of rural pride. Note the line: “We all got a hillbilly bone down deep inside”.)

#7 – Stuck Like Glue by Sugarland (A catchy tune that, if it weren’t for Jennifer Nettle’s obvious country lead vocals, could pass for a Pop Song)

#8 – Cowboy Casanova by Carrie Underwood – (a late 2009 release that actually peaked in January 2010. This song is upbeat and similar to Carrie Underwood’s earlier hit “Before He Cheats” in that it’s message stands as a warning to girls about unfaithful men)

#9 – Rain Is A Good Thing by Luke Bryan – (It seems like a country song is either going to tell you a story or have a developing hook. For this song by Luke Bryan the development of the theme is this: “Rain is a good thing,” because “rain makes corn, and corn makes whiskey, and whiskey makes my baby feel a little frisky”. Obviously ‘corny’ but it worked)

#10 – Only Prettier by Miranda Lambert – (The message in this song is that city girls and country girls are basically the same except that country girls are ‘only prettier’.)

So, if you are a singer, 2010 gave you plenty of new music to choose from. Sometimes it may seemed that there is no good new music out there. However it may seem that way because you’ve gotten into the habit of listening to your ‘iPod’ with your pre-selected choices in music. Start making it a habit of listening to radio or turning on a music channel more often, then you’re going to find plenty of new selections to choose from.

Fashion Yesterday and Today

We are living in a world surrounded by numerous things that are either related to the technology, the latest gadgets or the latest fashion. And Fashion today has made its significance felt in almost all sectors of life. Fashion can be termed into two groups: One group which follows fashion trends and adopts them and the other group who create fashion and style statements for the others to follow them. It can also be extended to another set of people who rarely have anything to do with fashion trends but yet follow their own style to create their own unique personality; adding one more style to the fashion world.

Fashion is not just about cosmetics and make up or the hair-do. It is a sense of creating the charisma of looking good in anything you wear and this magic is created with the right kind of accessories going along with the foot wear and the clothes, making up a pleasant picture to view. Many a times, people who do not afford to buy expensive clothes look their best in their casual wear, just by presenting themselves in that manner of sophistication and creating an aura around them with the confidence of looking good.

There are myriad forms of fashion, and trends keep on changing with the seasons. From the early 60s and 70s to the present millennium, there has been an immense change in the forms, looks and thoughts about fashion trends.

In India, much of fashion has been influenced by the Hindi Film Industry, popularly called Bollywood. The trends that have changed through time can be fairly seen in the movies made during the 60s and 70s and how they have evolved in various forms bringing about a style that can be followed by the general public. People have aped the west from very early times and this was no exception. The clothes made in the 60s and 70s were very much influenced by the western countries and given a traditional touch. The Bell Bottoms, scarves and the hair style was very much prevalent in those days as an icon of style. Later in the 80s and 90s, Fashion world sizzled like never before. There was a craving by the people to look different, stylish and modern and this could be seen in their outlook towards their outfit, new styles of hair, makeup, accessories like purses, earrings, necklaces, matching footwear etc.

People were conscious about each and every new thing that was marketed and they copied the styles from their Bollywood idols. Bollywood started as a platform for theatre artistes and went on to become a commercial entry to the youths and aspirants for a career in the film and fashion industry. This gave the youth of today to emphasize on the fashion world. Art and music have become an inseparable thing of the past and so it is deeply rooted in the present as well with more features and facilities.

Today fashion, art, music, designers, dance etc all have a place in the industry and people can choose to take up anything related to this industry as their profession too. Art and music have long been implemented in the school co-curricular activities and the Higher colleges are now offering various courses for better professionalism in these areas. There are also various acting schools and the small screen i.e., the television has opened up avenues in bringing out the talent in the young minds through numerous platforms of music and dance. This is the innovation of the millennium in creating jobs and work in the fashion industry. The trends that we see are brought about by the fashion houses that have regular seasons to showcase their invention, many of which are popularized in FTV, Zee Trendz and TLC channels. We can also get a glimpse of the stylish outfits through these shows that the models present. Today, Modelling is also one of the platforms for an entry into the world of fashion.

In the yester years, fashion was constrained only to the actors in the film or those that were bold enough to carry themselves in the public that they were considered fashionable. Others just wooed them behind close doors. Slowly when times began changing, we could see the women showing off their styles in the traditional saree with an embroidered blouse and a different neck style. Then we saw the saree being draped in various styles like the Bengali style or the Gujarati style etc. The women were liberating their choice of freedom and it could be seen in their appearances with a high heeled slipper or the handbag she carried or the way she held her saree or the hair and the makeup she wore. All these changes brought about the invention of churidhars and then the salwar kameez and finally the fashion of dresses was out in the open. Women accepted to the fact that there was nothing wrong in looking good and the men of course, loved to see the attractive side of women and fantasized the idea over their spouses.

This change in attitude of the public was very well taken by the fashionistas and a huge market was created to meet the demands of the public. Today fashion creates a new look with distinct style for a particular person and keeps oneself updated with the latest trends seen in the market. This industry is popular for its glamour as well as the mixture of Indian tradition and culture put into the designer wear that the models showcase.

People love to experiment different textures of materials used in the outfits and so the designers give them a wide collection of dresses using all kinds of clothes. There is the traditional Khadi and silk combination that is presently creating waves seen in both men’s and women’s wear. Then we have the embroidery work in zardosi, swarovski studded tops and lehangas and multi stoned work in bridal collection sarees etc. Then the most sought materials like cotton, polyster, chiffon, crush materials used in varied iconoclastic designs and styles.

Always there is a hope for the designers that the youth want a change in the fashion and are glad to keep up the trend with a fusion of Indian and western mix of fashionable wear. Also the youth of today are very practical in their sense of styling for a particular occasion. Be it a party or for a marriage or the casual look, they want the best and they believe in looking the best. And to achieve this, people go one step ahead in ensuring that they have everything in their wardrobe for any kind of occasion.

Apart from the stylish clothes and fashion that is currently popular people want to try something that goes along with their outlook. So the market started towards the very own friend of a woman- The Hand Bag or the Purse. The Fresh look of a purse with magnificent colours and its stylish features like the chain handle or the jazzy zips with numerous pockets in different shapes attracted the public like never before. And with the increasing demand of the prices of branded purses, it became a must for every woman to complete her shopping. So did the other accessories line up by creating a place for themselves in the market. Just a few to quote, the earring and necklaces, the various Belts, hand bracelets and brooch, the stiletto and its wonderful embroidered, party wear slippers along with its brotherly high rugged shoes giving a perfect cowboy look etc.

Fashion has always been a very interesting topic for all women and now the trend has even challenged the men to compete for a more appealing look for a remarkable future in the world of Fashion to make it a full fledged acceptable thing for all genre of people.

Kiriti C Chavadi

Bangalore

The Downside Of Marketplace Arbitrage

eCommerce opens up online businesses to new selling methods that will help them reach untapped markets.

Unlike bricks-and-mortar shops that only rely on walk-in customers for their revenue, online shops generate sales in multiple ways whether on their website or on marketplaces.

Some Internet sellers source their products from product-label suppliers, others produce their own, while there are also those who would drop ship.

Of all the selling practices available these days, arbitrage exhibits a double standard which large marketplaces don’t appreciate.

Call it a one-way street where only the seller benefits while consumers and other retailers are disadvantaged.

Although it was historically identified with bricks-and-mortar shops, where arbitrageurs would buy items for a song and then sell them at a higher price, retail arbitrage has inevitably evolved into an online scheme which many businesses earn from.

The Adulterated Arbitrage Scheme

Compelling consumers to spend more than is required is totally okay as they have the choice not to.

What poses as a problem with online retail arbitrage, specifically on marketplaces, is the deliberate failure to fulfill orders.

In other words, a marketplace arbitrageur gets the retailer from whom they purchased an item dirt cheap to fulfill their customer’s order. If the item turns out to be defective and the customer wishes to return it, they will contact its original source and not the arbitrage seller.

The Ill Effects

Marketplace sellers who use arbitrage are starting to lose sales specifically on the eBay platform.

Gone are the days when they could make easy money by copying listings from another website like Amazon and reposting them to eBay at higher prices.

It costs nothing except a software for sourcing products from other marketplaces, plus it entails no responsibilities.

However, eBay won’t tolerate such scheme, hence preventing sellers who are practicing it from making any more sales.

That’s according to SaleFreaks, an Israeli company that offers an all-in-one retail online Amazon to eBay arbitrage tool, who have joined forces with their clients to file a legal case against the renowned marketplace.

They said the listings of their clients on eBay have not been showing up in the Best Match search results, hence resulting in lower sales.

The company’s CEO, Adi Reiss, accused eBay of manipulating the Best Match results, stating on Facebook:

“eBay admitted that they indeed manipulated the “best match” search results against “dropshippers” relative to sellers not “dropshipping” from online sites in order to “preserve eBay’s integrity” and “protect purchasers.”

It may sound like eBay do not support dropshippers, but their website says otherwise. In fact, they explicitly define drop shipping as:

“Typically used by sellers who buy stock in bulk from their supplier. After the seller receives an eBay order, they work with the supplier to have the item sent directly to the buyer. If you use drop shipping, you’re still responsible for the safe delivery of the item within the timeframe you stated in your listing, and the buyer’s overall satisfaction with their purchase.”

There you have it, straight from the horse’s mouth.

It’s now clear that drop shipping from other websites is permissible, but any other method, especially one devoid of customer accountability, must be given a second thought.

6 Things to Consider Before Buying an Airsoft Sniper Rifle

Many players fantasize about claiming victory by taking down enemy soldiers with their airsoft sniper rifles. However, not all soldiers are fit to become snipers. That said, there are six factors that need to be considered before one can be a successful sniper.

1. A Calm and Patient Demeanour

Snipers are elites among soldiers. That’s because they can easily take down a high-ranking official in the enemy camp and consequently win the war. However, being a sniper isn’t easy.

Snipers have a shooting range of 200 feet or more. However, if their targets are out of range, they can’t just stand up and run towards them. Similarly, snipers lay low and wait patiently for hours at a time. So if a person has a problem with staying still, he has no business being a sniper.

2. Good Communication Skills

Aside from taking down high-stakes targets, snipers also serve as recon personnel for their teams. That’s because their scopes and location (they’re usually positioned on high ground) give them wider visibility. That means snipers can easily find holes in an enemy’s defenses. If he passes the information properly, his team will have a tactical advantage. Without good communication skills, a soldier is not worthy to carry BB sniper rifles.

3. Spring vs. CO2

If a person feels he can handle the responsibilities of being a sniper, his next step is to purchase a sniper rifle. Sniper rifles often have a spring or gas mechanism. Spring-powered sniper rifles are bolt-action rifles. This means the gun needs to be re-cocked after every shot.

The bolt-action mechanism can be problematic if there are numerous enemies on the field. Simply put, the mechanism slows down the shooter. However, this mechanism isn’t likely to fail mid-game. That’s because it doesn’t have any tanks that can depressurize or any batteries that will discharge.

In contrast, gas powered airsoft sniper rifles bring more speed and power to the table. However, they become liabilities if they lose power during a game. In addition, gas powered rifles are sensitive to heat and cold. So if the game will be under extreme weather conditions, the rifle may suddenly stop working.

A soldier is only as effective as his weapon. Therefore, careful selection between spring and gas powered sniper rifles is a must.

4. Decent Hop-up Feature

A hop-up is a part of the gun that puts a backspin on BB pellets. This makes the pellet counteract the pull of gravity so it can travel greater distances. Hop-ups are standard in modern rifles, but a sniper needs to make sure that the feature is working properly before he buys a rifle.

5. A Good Firing Rate

A sniper needs a weapon that can shoot.28 gm pellets or heavier to distances of more than 200 ft. On average, snipers carry airsoft sniper rifles that fire pellets at 400 fps (feet per second). Of course, higher power means greater cost.

6. A Forgiving Budget

Speaking of cost, snipers need a forgiving budget. That’s because even the cheaper spring-powered BB sniper rifles cost around £200. Plus, snipers need to invest in.28gm pellets or heavier. Still, for those willing to invest a little more, sniper rifles are powerful weapons that win wars.

Competitive Rodeo – What Is The Best Music to Practice Rodeo Riding?

Competitive rodeo takes a certain type of person. You must be fearless, have a death wish, and have an affinity for danger, oh and be an adrenaline junkie. Yes, there are other personal traits that you probably need, and it helps to have a conflicted personality when it comes to animals. In fact, it helps to be an animal yourself, or so the joke goes. With that famous bumper sticker; “save a horse, ride a cowgirl.” Now then, I’d like to talk to a little bit about the grueling hours of practice that must be put in to be a competitive rodeo rider, because their skills don’t come overnight, and they don’t come without heartaches and headaches.

Further, you better have a good health care program or be on the A-List for ObamaCare. Very rarely do the winnings of competitive rodeo riders compensate for the medical bills. You have to do it for the love of it, because you’re a little bit crazy and because you want to prove something. Too many in the crowd you will prove that you’re out of your mind, and to others you will prove you have superhuman strength and agility, magical. To yourself you will prove that you are tough enough at least to live another day.

Now then, about that training – you are going to need some decent music to listen to, but it’s almost impossible to keep an earbud on when riding an animal. Secondly, you need to listen and get a feel for the animal, and it’s hard to do that with the music blaring. Nevertheless, music does help in the heat of battle, and the more intense the music the better. Some rodeo riders actually listen to heavy metal, hard rock, and techno-rock. Many believe that they listen to things like Garth Brooks, and other country music. Now, they do probably listen to that, but only when they’re trying to mellow out coming off an adrenaline high.

Chances are if you are reading this article you aren’t cut out for the rodeo, certainly not competitive rodeo. Many of the competitive rodeo riders will not bother going on the Internet and reading endless dribble about their sport they are too busy doing it, they are real bad asses, real men, not pansy ass article readers. Does that mean I want you to stop reading this article? No, you’ve come to the end, why don’t you go out and ride something, and ride it like a man. Talk is cheap. That’s all for now.

Fashion Marketing 101

In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. A target market is a sector of the consumer market to which a company wishes to sell (i.e. market) its clothing. To fully know what fashion marketing is, it is important to understand that marketing does not stop at ads in magazines or commercials on TV. The world of marketing is just as dynamic as the world of fashion. Marketing clothing includes elements such as determining which stores the apparel should be sold in, what price the clothing should be sold for–all the way to how the in-store displays should look. Fashion marketers often are as savvy about business as they are about fashion and popular culture.

Fashion marketers are creative. At the core, the profession is about connecting with the image–the lifestyle–the consumer wants. For example, in the fashion industry, comfort, style, material, color, symmetry, and usability are just the beginning of a list of elements designers must consider when developing a line of clothing. Fashion marketers take the task a step further by determining the best way to promote the characteristics of the clothing to the consumer and to which group of consumers to promote it to. What a 65 year-old female is looking for from a piece of formal eveningwear is completely different from what a 21 year-old male wants from casual everyday wear. Consequently, fashion marketers must stay abreast with the latest fashions as well as know what styles will be successful for a variety of occasions, age groups and demographics.

Fashion marketers play an essential role within the fashion industry because they are the link between designers and the public. The success of a line of clothing does not rest solely on its design. Often, successful marketing is just as crucial, if not more so, to the line as the actual clothing itself. This is because marketing is the tool through which the designer identifies with the public, and the public identifies with the designer. Without this exchange, it would be difficult to establish the consumer base required to have a successful line of clothing.

Ultimately, fashion marketing is a fun profession–changing and reinventing itself just as often as the clothes it promotes. It integrates the artistic nature of fashion with the creative aspects of business–making for a highly rewarding career to the ambitious and innovative.

Marketing Strategy: 7 Steps to Market Segmentation

Market segmentation is widely defined as being a complex process consisting in two main phases:

– identification of broad, large markets

– segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly.

Everyone within the Marketing world knows and speaks of segmentation yet not many truly understand its underlying mechanics, thus failure is just around the corner. What causes this? It has been documented that most marketers fail the segmentation exam and start with a narrow mind and a bunch of misconceptions such as “all teenagers are rebels”, “all elderly women buy the same cosmetics brands” and so on. There are many dimensions to be considered, and uncovering them is certainly an exercise of creativity.

The most widely employed model of market segmentation comprises 7 steps, each of them designed to encourage the marketer to come with a creative approach.

STEP 1: Identify and name the broad market

You have to have figured out by this moment what broad market your business aims at. If your company is already on a market, this can be a starting point; more options are available for a new business but resources would normally be a little limited.

The biggest challenge is to find the right balance for your business: use your experience, knowledge and common sense to estimate if the market you have just identified earlier is not too narrow or too broad for you.

STEP 2: Identify and make an inventory of potential customers’ needs

This step pushes the creativity challenge even farther, since it can be compared to a brainstorming session.

What you have to figure out is what needs the consumers from the broad market identified earlier might have. The more possible needs you can come up with, the better.

Got yourself stuck in this stage of segmentation? Try to put yourself into the shoes of your potential customers: why would they buy your product, what could possibly trigger a buying decision? Answering these questions can help you list most needs of potential customers on a given product market.

STEP 3: Formulate narrower markets

McCarthy and Perreault suggest forming sub-markets around what you would call your “typical customer”, then aggregate similar people into this segment, on the condition to be able to satisfy their needs using the same Marketing mix.

Start building a column with dimensions of the major need you try to cover: this will make it easier for you to decide if a given person should be included in the first segment or you should form a new segment. Also create a list of people-related features, demographics included, for each narrow market you form – a further step will ask you to name them.

There is no exact formula on how to form narrow markets: use your best judgement and experience. Do not avoid asking opinions even from non-Marketing professionals, as different people can have different opinions and you can usually count on at least those items most people agree on.

STEP 4: Identify the determining dimensions

Carefully review the list resulted form the previous step. You should have by now a list of need dimensions for each market segment: try to identify those that carry a determining power.

Reviewing the needs and attitudes of those you included within each market segment can help you figure out the determining dimensions.

STEP 5: Name possible segment markets

You have identified the determining dimensions of your market segments, now review them one by one and give them an appropriate name.

A good way of naming these markets is to rely on the most important determining dimension.

STEP 6: Evaluate the behavior of market segments

Once you are done naming each market segment, allow time to consider what other aspects you know about them. It is important for a marketer to understand market behavior and what triggers it. You might notice that, while most segments have similar needs, they’re still different needs: understanding the difference and acting upon it is the key to achieve success using competitive offerings.

STEP 7: Estimate the size of each market segment

Each segment identified, named and studied during the previous stages should finally be given an estimate size, even if, for lack of data, it is only a rough estimate.

Estimates of market segments will come in handy later, by offering a support for sales forecasts and help plan the Marketing mix: the more data we can gather at this moment, the easier further planning and strategy will be.

These were the steps to segment a market, briefly presented. If performed correctly and thoroughly, you should now be able to have a glimpse of how to build Marketing mixes for each market segment.

This 7 steps approach to market segmentation is very simple and practical and works for most marketers. However, if you are curious about other methods and want to experiment, you should take a look at computer-aided techniques, such as clustering and positioning.