Getting a product on QVC (or getting a product on HSN or other home shopping networks) is a goal for many companies and/or inventors. In fact, for many companies or products, it’s one of the biggest steps they can take.
But why is this so? Especially in this day and age of mass media and websites, where something like television is seemingly diminished. Why is it such an overriding goal to be on home shopping channels?
The answers are several, and I’ll go over a few huge benefits to getting your product on TV.
The first benefit, obviously, is massive exposure. QVC, HSN, and other home shopping networks comprise some of the largest television networks on the planet, and have an eager, enthusiastic audience. While much commercial television has seen a steep decline over the past decade, the home shopping networks remain both relevant and strong. Their audiences have favorite hosts, favorite product types, and are regular viewers. And most importantly, they have money to spend.
The second benefit is a huge influx of sales. This huge audience that the home shopping networks command is an audience that buys. Hundreds or (even thousands) of sales per segment are quite common. In fact, there’s no single sales tool quite as effective as a slot on a home shopping channel (plus, don’t forget that all the home shopping networks have massive websites as well, and do online marketing quite well – I just got a “check out these offers” e-mail from QVC as I’m typing this.)
Another side benefit to all of this exposure is being seen by specific, important people – like buyers for chains. Don’t think for one minute that buyers from retail chains aren’t watching home shopping channels. They are watching, and this often gives them insight on not only new products, but also what type of products audiences respond to best. Getting your product into a retail chain can be hard, but if you are on QVC (et al) first, it becomes a lot easier.
So we have exposure and sales, the two most important aspects to most companies. What else is there? How about a chance to hone your own sales skills and pitch? When YOU are on camera, you are doing the selling (with help from the host, of course). But this really lets you show your sales chops, and your enthusiasm for your product. I realize not everyone will embrace this part, but for a certain type of entrepreneur, this kind of selling can be invaluable.
To wrap this up, the simple premise is this: Getting a product on TV can be richly rewarding, in more ways than one.