So, you’ve written a great blog article for your business and you want to share it with the world. Why not? Everyone should know about your great product or service, right? While that’s certainly true, let’s take a few steps first to ensure you know how to market your blog articles. After all, you wouldn’t want to put so much time and effort into your blog articles and have it fall flat.
Review Your Blog Article
Is your blog article interesting to others? Do you speak clearly and in a comfortable tone? Do you get to your point quickly and support it with relevant information?
You’ll want your blog article to be interesting to others-and shareable on social media. So, take the time to look at it with a critical eye. And be sure to correct any spelling, grammar, and clarity issues with your copy. You don’t want to be misunderstood or turn someone off because your blog has numerous errors.
Better yet, have a professional review your blog article and proofread/edit it for you. They’ll catch things you may not have, and your blog will be exponentially better for having a professional review it.
(HINT: Spell-check is not your friend. It won’t catch everything, and neither will you. Even proofreaders need proofreaders.)
Know Your Audience
Do some research about your audience, preferably before you start writing. Who are they? What are their dreams, hopes, desires, worries, and fears? What is their problem and how do you solve it? How would they want you to relate to them? Should your copy be casual and conversational or more formal and educational? Create a detailed customer profile, down to what they eat for breakfast, how they sleep and exercise, and what they do for fun. Get to know your audience first, and it will pay off later.
Optimize Your Blog Articles
You can have the greatest blog in the world, but if no one finds it then what does it matter? Before you post your blog, be sure you’re taking every step to optimize it so that it shows up in search engine results. Here are a few things to keep in mind.
Choose a longtail key phrase and use it in multiple places. Think about what people type into a search engine. Simply type your subject matter into a search and see what auto populates. This will give you some clues about what people are looking for. (HINT: It’s best to do this before you start writing.) Of course, you can also invest in keyword research for your website and subject matter. That way, you don’t waste time trying to rank for low-volume searches (practically no one is searching for that) or high-competition searches (you’re competing against the big guys here).
When you’ve decided on a key phrase, be sure to use it in the following places:
- Headline (H1)
- First 100 words, ideally first paragraph
- At least one subheading (H2, H3)
- Several times throughout
- Call to Action
- URL (blog page web address)
- Title Tag (page name in search engine results)
- Meta Description (description in search engine results)
Plan on using one to three royalty-free images for your blog article. You’ll want to designate one as your feature image and, depending on the length of your article, add one or two more to break up long sections of text. Choose images that enhance your writing and add visual interest. Remember that the image may be the first thing people notice before reading your article, so keep it interesting.
Post It, and Don’t Forget about It
Once your article is posted, pay attention to any engagement. If your blog receives comments, take the time to comment back and engage with your followers. They want to feel noticed and valued too. Answer questions and encourage continued communication.
More on How to Market Your Blog Articles
Posting your blog is only the beginning of your marketing efforts. At Precise, we encourage you to create three different social media posts for each blog article. Optimize your post for each channel (e.g., 280 characters or less plus 2 Ì¶ 3 hashtags for Twitter, additional hashtags for Instagram) and use an image with each post too.
Test and measure each social media post to see which ones perform the best. Take your best performers and continue to schedule these posts on social media in the months to come (on different days and at different times).
Repurpose Your Blog Article Content
Next, make your blog articles work quadruple time for you by repurposing your content. You can take your social media post a few steps further for even more promotion. Here are a few ideas:
- Create graphics using a few key takeaways from your blog
- Create a video short with key points as well
- Record a video of you talking about your blog. Include a few extra tidbits.
- Record a YouTube video version of your blog.
- Record a podcast version of your blog, or chat with another expert on the subject matter.
- Link to other related blogs on your site to keep visitors interested.
- Use your blog in promotional materials.
- Add an email opt-in/sign-up on your blog posts.
- Add social sharing buttons for each blog post.
- Link to your post with a teaser in an e-newsletter.
- Add your profile to your blog. Let people know who you are.
- Create an infographic to go with your blog.
- Submit your blog to an e-zine.
- Submit your post to RSS directories.
- Join a social sharing group.
- And more!
Take action on a half dozen or more of these ideas, and you’re sure to garner attention for your blog article.