Low peaked at #1 on the U.S. Billboard Hot 100 during the week of January 5, 2008 and has held that position for 10 weeks now. The song also generated the greatest one-week digital sales in Billboard Magazine history, with 470,000 digital copies purchased in one week’s time. While the track was climbing music charts around the world, the Low Ringtone was becoming nearly as popular on mobile phones across North America, Europe and Asia.
The Low ringtone has spent the past 12 weeks on top of Billboard’s Hot RingMasters Chart and was listed as the most popular ringtone by companies such as FlyCell and Thumbplay during this time. Recent estimates have shown that Low is now the second most downloaded real music ringtone in history behind only Crank Dat (Soulja Boy). If the Low Ringtone continues to be downloaded at its current rate, it will surpass Crank Dat in just over 2 week’s time.
Flo Rida was previously unknown by the mainstream ringtone market, although T-Pain has had several highly popular ringtones including “Bartender”, “Buy U A Drank” and “Kiss Kiss”. The second single from Flo Rida’s new album, Elevator, is also performing well on music charts. Also, the Elevator ringtone is currently the fifth most popular cell phone ringtone in America. Flo Rida’s success on the ringtone charts should continue as more singles from his new album are released.
Real music ringtones are increasing in popularity at a rate of about 20% per year. The Low ringtone has easily been the most downloaded ringtone of 2008 to date and this incredible success should continue in the weeks and months to come.