Category: Market

Nowadays online shopping for clothes has become more like a daily activity for the modern women. Despite its few flaws, buying clothing from an e-retailer is very popular. GSI Commerce survey on online shopping shows that half of the consumers prefer shopping for fashion clothing and accessories online to purchasing them offline. Online shopping for clothes has earned its place deservedly and we have to admit it.

Buy clothes online 24/7

One of the most important advantages of the online shopping for clothing is that you can buy your clothes regardless of what time it is. If you usually are engaged with work at the office till late, deal with your kids during day, having classes at the university and it seems that you don’t have enough time for shopping, buying your apparel online is the perfect solution. You can look for an e-store and buy fashion clothes at 22:00 p.m.

Diversity

Another benefit of the online shopping for clothing is the great opportunity to browse an international market at the simple click of a button. You can find so many online shops offering different styles – casual, formal clothing, you name it. You are into the vintage style, but you don’t have a shop with vintage fashion near you, well you can find an e-shop offering great vintage clothing pieces.

Convenience

Online shopping for clothes gives you the freedom to shop not only at the early hours in the morning or at the late hours of the night, but you can buy clothes online regardless of where you are – at the cafe with friends, during your vacation, or at the office during your break. As we live in the era of smart phones and Google, we access to internet almost everywhere shopping for clothing online is such an entertainment.

During holiday and season sales shopping centers get so crowded. It is quite a ‘mission impossible’ to reach the cute shirt at the end of the store. No more waiting on queues to pay for what you have managed to get. Buying clothing online is easy and saves a lot of time though. Even, you can make a gift and surprise your friend who is far from your location. Just purchase an item he or she likes and give his/her address for delivery.

Price comparison & Reviews

Buying your apparel online gives you the great advantage to compare the price of the particular item different retailers offer for it. Moreover, there are so many third-party independent websites for rating and reviewing products. It is a good idea to check what people say about the product you are about to purchase.

Sales

Last, but not least, great benefit of the online shopping for clothing is the great bargain opportunities. Online stores for clothing make great sales and discounts, especially during holidays. Perfect way to save money on buying clothes online is to take advantage of the coupons many e-stores offer. Shopping for clothes online and saving a few bucks – you can’t miss such an opportunity.

Next time you are about to shop for clothes and fashion accessories, why don’t to try online shopping for clothing. You can find a great deal.

Forex trading is available, enjoyable, enlightening, and provides traders plenty of chances. Despite this, most traders don’t understand how to become successful traders and not attain excellent effects within this marketplace. A large proportion of Forex traders have been losing cash. Learning how to trade Forex and studying how to trade generally can be challenging. Therefore we’ve made this informative article for you.

This guide is going to teach you how you can be a successful Forex trader, and also the way to trade online markets. Furthermore, it is going to reveal to you the very best trading methods for novices. Below, you’ll discover actionable suggestions for beginners and experts alike.

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What’s a Trader?

Exchange orders, like buying or selling stocks, can be in the trader’s name or on behalf of customers or to the lender or agent that uses them.

In the present world, there’s a trading marketplace for virtually all products (beef, java, etc.. ) and commodities) Most present contracts have been settled in foreign currency and don’t deal with physical shipping.

For instance, a professional currency trader handles the money requirements and surpluses on behalf of their lender or customers for which they operate, at the short or medium duration. A foreign exchange trader handles monies based not just on customer needs but also on the several fluctuations expected from the short as well as non-meat.

As we mentioned before, there are two overall kinds of traders:

1) People who trade on behalf of customers

2) People who trade to a private account

Traders working for financial institutions or agents purchase and sell shares on behalf of the company’s customers, rather than cash. This usually means that instead of making a gain or a loss about the trading itself, they make a salary for a trader. In cases like this, the trader chooses almost no risk on the marketplace – it’s about customer purchasing or selling financial tools to cover the risk. The trader’s customers might be anything from people to firms that don’t own a trading area on their own.

People who trade in their accounts are now using their cash to bring in gain for themselves each trade, rather than via a salary. These reports are financed with their capital, and businesses are implemented through online trading platforms. Though online brokers provide leverage, the numbers traded by home traders are a lot more compact than those of an expert trader. Ever since online trading is frequently achieved over the OTC (Over the Counter) marketplace, the achievement of traders within their account are merely estimates.

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Grey market tractors are often talked about, or written about,in slightly hushed tones, as if there was something slightly under the table or under the counter about them.

They also talked about often in very unpatriotic terms, as if someone buying them is undercutting people’s jobs and livelihoods in their own country.

It is properly worth clarifying what a grey market tractor is, and what the pros and cons are of buying them. In general terms, a great market tractor is one that has been built for another market, and then imported into a third country.

As an example, a tractor may be built in Japan, and intended for sale in the Japanese market. This tractor could then be imported, into the United States and sold under the manufacturers brand. This would be known as a grey market tractor.

The advantage to many people is really about price. Whilst it is difficult to generalise about great market prices, it is fair to say that a grey market tractor that was brand new could well be sold for about half the price of the equivalent tractor made for the home market.

Given the price of tractors and agricultural machinery, where costs can run into tens of thousands of US dollars, savings of that magnitude can be enormous, and can make a huge difference to someone’s ability to run a farm or run construction machinery.

While savings on cost, in terms of list price, can be significant, there are other financial considerations as well as mechanical and safety considerations to take into account.

There are some legal precedents that imply that grey market tractors are illegal, and the importation of them breaks a number of basic state and federal laws in the United States.

Many people will argue that the main argument against grey market tractors however, is often they lack the safety features that are built into models made for a particular market, such as the United States.

Any tractor manufactured for sale in the US must comply with fairly rigid safety laws and regulations.

A tractor made for a foreign market, and then shipped into the United States will not necessarily have been built to the same exacting standards that US tractors must adhere to.

This is particularly true of things regarding safety, such as the fitting of an ROPS, a safety cabin and other safety features.

There may also be problems in terms of credit and finance when coming to by the tractor. A number of lenders who would normally consider a loan or leasing arrangement will back off the idea if they are aware that it is a grey market tractor.

At the same time, failure to disclose it, if the buyer is aware, would almost certainly be an act of fraud on their part, and could lead to serious financial and legal implications.

The other implications normally relate to items such as obtaining spare parts, servicing and maintenance and voiding of any warranty that may be purchased or relating to the particular tractor.

Obviously any manufacturer’s warranty would not apply, and any dealer warranty could run into serious difficulties if contested.

The other consideration that has to be taken into account is the insurance of the tractor.

Most tractors need to have some type of liability insurance, when being used on any type of land and also when used on road. Insurance on a grey market tractor would be a very tricky area to navigate, and would most likely only come to light in the event of an insurance claim, or a potential liability suit.

On each passing day, technology is progressing and leaving various impacts on the diverse business sectors. The retail business field is no exception to it. The retailers are showing their great interests to embrace enhanced tools like VR (Virtual Reality) and AR (Augmented Reality) so that they can devise engaging and amazing experiences that would take the level of interaction between the retailer and the consumer to a whole new level. Here is a list of a few applications that are transforming the shape of the entire retail industry and helping the business to grow.

Virtual Reality (VR)

Virtual Reality would offer the latest way of envisioning products, creating quality content along with engaging the products with popular brands.

#1 Alibaba Buy+

This app would give a riveting shopping experience. You can get this immersive experience through a device by Google Cardboard. The virtual shopping mall launched by Alibaba offers the customers the feel of buying products from real-life stores such as Macy’s, Target or Costco. The users simply need to stare at the products of their choice and they can interact with the products. Customers can ask for virtual models, who would showcase the accessories and apparel.

#2 Retale

This mobile application is location-based. The customers can do their necessary shopping on local offers but through the world of 3D VR. The users can not only check out the VR showrooms but can check out the weekly deals as well. If they like any particular product, they can add it to the shopping list. Interacting with the products becomes smoother through product links, clippable coupons along with an impressive video. If the users like any particular product, they can get the navigation information to reach to the nearby store, where the product is available.

Artificial Intelligence (AR)

In today’s tech-savvy era, AR is becoming almost a must-have part of the online shopping experience. According to a recently made survey, more than 71% of the US millennials believe that this AI would precisely anticipate what type of product they want.

#3 H&M Chatbot

To give your visitors an amazing shopping experience, integrating this chatbot is a good choice. It navigates the users or the visitors through a range of outfits depending on the preferences of the users. Once the users define the sex along with the style they prefer, this chatbot successfully suggests different items. The user can either like or dislike the product. If the user does not like the suggested product, the chatbot would offer new recommendations. If the user likes a particular product, it would come up with four options – ‘save it for later’, ‘shop it online’, ‘share with your friends’ and ‘see a new suggestion’.

Augmented Reality

This scalable and robust technological innovation is transforming the retail business to some great extent.

#4 Migros Discover

Migros is a Swiss supermarket. Recently, Migros launched an innovative feature “Discover” in their mobile application. “Discover” successfully integrates Artificial Intelligence. By scanning any one product of the total number of 5000+ products, the users can get an access to the detailed product information along with real-time reviews, ratings, nutritional values and recipes.

Other than all the above-mentioned applications, apps like The Apollo Box, Sephora Visual Artist, Record, Lowe’s Holoroom etc. are making a huge market base.

All of us, except for some very few, use money to buy what we need in this world. We do our shopping in various places. Sometimes we are satisfied with what we buy. Sometimes though we do not get our money’s worth and we feel cheated. To avoid being cheated we have to know how to shop wisely.

To shop wisely simply means not wasting our money on useless goods. We have to be careful with what we buy. While we cannot make absolutely sure that what we buy are really worth our money, we can reduce our risks of buying faulty goods to a minimum. Here are some suggestions on how to do it.

It is good practice to check the price of the goods first. Shops are required by law to display price tags for all items. Goods that have no price tags are suspect are ought to be avoided. Also it is better if we compare the prices of the goods at various places. We will probably be shocked by the price differences. The money saved on finding the best deal is usually worth the time spent on it.

Next the expiry date of perishable goods should be checked. Items without expiry dates or items that have expired should not be bought. It is silly to buy a cheap can of tuna at a much reduced price only to discover that the content are inedible when we open it.

The condition of the goods that we intend to buy should be checked. For example, cans should be examined for dents and rust. If the cans show any of these signs then they should not be bought. Often the contents of such cans will be unsatisfactory too. Vegetables and meat should be examined for freshness. Do not be fooled by the attractive packaging. See the item itself and make sure it is worth the money.

When buying something that has to be weighed, it is a good idea to witness the weighing ourselves. Also ensure that the needle reads zero when there is nothing on the balance. It is all too easy to be short weighed.

When paying for things at the counter, it is good practice to make sure that the prices are correctly entered or scanned. Keep the receipt in case you want to return or exchange anything. Count the change after paying for what you buy. There are many unscrupulous traders who short-change customers.

Finally we should only buy what we need. All too often we are taken in by attractive sales gimmick and buy things we never use. This is sheer waste of money. Also perishable goods will perish if kept too long. It is better to buy fresh things than to discard old useless ones. In this way we spend our hard-earned money wisely and not waste it.

Web-based artist networks, art marketplaces, and online art galleries are helping artists who are selling art online, a more and more common practice as time goes by. More often than not, selling your art online on your own can be an experience that disenchants many artists with the prospect of selling art online using any tool; even a personal website can be difficult to manage in comparison to an online gallery account.

The online art market is growing considerably, and with online art sales on the rise, it is proving to be an increasingly fruitful avenue for artists, even compared to traditional methods for selling art as an artist. Previously established networks like those used by online art marketplaces and gallery settings have many things going for them that personal websites do not, namely the ability to draw on greater authority rankings that help them appear higher on search engine results. Larger sites draw a large portion of the market of online art buyers looking for artists who are selling art online. These buyers are already seeking art to buy online, and are open to the prospect of purchasing directly from the artist. Selling your art online can be difficult if you are only selling from your own personal website. Increase the scope of the audience who can potentially see your work by including your pieces in an online art gallery or marketplace!

Traditional galleries have the problem that they are highly localized in their traffic, whereas with the online revolution, someone in England can buy a painting or sculpture piece from an artist in Hawaii, arrange for shipping, and pay the artist directly. Galleries also have limited wall space, which is not an issue when you’re selling your art online.

Many websites have sprung up to help artists with the task of selling art online; they often charge a nominal fee, some one time, some annual, and some taking a commission of each sale an artist makes, but no matter the payment model being used this is often much less than an artist would pay to display their work in a traditional brick and mortar venue. A virtual listing for a piece of art allows the artist who is selling art online to display at least one image, often more, of their work as well as a description of the piece that can be key word optimized for better search engine exposure, and contact information for interested buyers. The advantages of selling your art works online are numerous, and center around the several ways that you can save both money and time. Your worries over maintaining a physical gallery space are over if you decide to work on selling your art online! No more rent and maintenance worries, no more adjusting your schedule to fit that of the gallery, with online art sales it is all between you as the artist and your buyer, and that is as it should be.

Compared to selling art pieces online, gallery sales are a lot harder to come by. But just because there is greater potential for an artist selling art online to make more sales does not mean that these sales will come without a little effort on the part of the artist. The way the internet works for someone selling art online it is all about your ‘findability’. So when someone searches for something using a specific word or phrase, the websites which are ranked best for those terms come up in order of relevance and importance. The better you describe your work when creating a listing on an art sales website, the better chance you have of making a sale. Now this does not mean that you should find a list of popular search terms for selling art online and cram as many of them into your description box as possible, but rather select a few that are most closely associated with your piece or gallery as a while, and work those into your description text.

Making a sale using your new online gallery pages can be fun if you want it to be. This does not mean that marketing yourself effectively will not require a little effort on your part, but if you let yourself enjoy the challenge, it can be a very rewarding way to see the fruits of your labor ripening on the vine. Promote yourself and your work through social networking sites like Facebook and Google+ with links to your gallery and pictures of your work (make sure to use watermarks to protect your unsold pieces) and encourage your friends and contacts to share these with their contacts as well. Selling art online doesn’t have to be expensive or time-consuming if done correctly, so stay tuned for more information how to sell your art online and all the benefits you can expect to enjoy!

Every business owner knows the importance of marketing.

They know that having a strong marketing strategy is the key to gaining new customers for their business. Customers are key components to the success of any business. Without customers, which provide much needed finances that help your business thrive, your business is destined for failure. So the burning question on the mind of the small business owner would be, how can they get in front of their desired customers and grow their businesses without breaking the bank.

As mentioned earlier in this article, the key to growing a business is having a strong marketing strategy. Depending on the size of your business, you may not have access to a marketing department. In fact, you may be the marketing department at this moment.

No matter where you stand, this article will show you four free or inexpensive ways to grow your business by using organic marketing efforts.

Organic marketing consists of those marketing efforts that will work for you over the long- term. This form of marketing is free, but does require some elbow work.

1. Create a blog for your business. Blogging is one of the most cost-effective marketing strategies you can introduce in order to get the message of your business out to those who need to see it.

A blog can educate your audience about your business, and the articles can be tailored to meet the informational needs of your industry.

This is a low-cost strategy, because you will want to add your blog as an asset to your business; which means you will want to buy a domain and hosting for it.

Some companies build their blogs on sites they do not own; such as Blogger and WordPress.com. While these sites are used by many first-time bloggers, it is not ideal for someone who wants to have full control over what they can do with their blog.

Free blogging platforms often come with stipulations. Paying for your domain name and using a site that you have control over, such as one you would build with WordPress.org, is best for your brand.

2. Start an email list. This is an often overlooked method for marketing a business; though it is cost-effective. There is a bit of a learning curve involved with the set up and management of email lists, but many of the companies who offer these services, have tutorials and teams who are ready to walk you through the entire set up process.

Many of the email marketing platforms have free trials.

The free trials allow you an opportunity to try these platforms on for size to see which one will fit your needs; as well as the needs of your business.

3. Utilize social media. Depending on the type of business you own, you should choose a social media platform to market your services on.

If you are a stylist, Instagram would be a great place to show off photos of how you made your clients look their best.

A hairdresser could share photos and tips on the latest hairstyle they completed for one of their clients.

If photos are not exactly your thing, you may want to utilize LinkedIn. If your audience is composed of professionals, this platform will allow you to make connections with them, and share your content in a way that makes you stand out to those who could use your services.

Facebook is also a platform you can use to promote your business. With the ability to create groups, you could even build communities for those who engage with your business, allowing them to connect with others who love what your business stands for.

Social media is free to use, but if you have the budget, you can always hire someone to setup and run your social media account for you.

4. Create an eBook. Company owners probably don’t see themselves as authors; and the thought of writing a long and drawn out book probably puts a sour taste in their mouth.

But there is a form of eBook that can actually help to grow your list of prospective customers.

Have you ever seen a commercial, asking you to call a number to get their free eBook fo learn more about whatever it was that they were talking about on the commercial?

Those books that people call to get are eBooks, and they are a form of a lead magnet.

A lead magnet is something of value that you give away for free in exchange for a name, email address, or some other form of contact information.

You can then use the information that you collect to build a list of people who are interested in the information that you have to offer on a particular product or service.

These eBooks are simple PDFs that are downloaded by the person who gave their information.

eBooks are inexpensive to make, because all you need is a word processing program and the ability to save the file that you create as a PDF.

In order to grow your business, it is imperative that you be creative. It may mean taking advantage of tools you may have otherwise never thought of considering.

While you may have never given much thought to writing an eBook, launching into the social media waters, or even starting a blog, these are all cost-effective strategies that don’t cost you much, but can help you grow your business in exponential ways.

MyPowerMall.com seems to be a site slightly different from the run of the mill. For starters, this site pulls at your heartstrings by talking about bringing change in the world through giving to charity. By using the term “5 million for change”, and “together we can change the world”, MyPowerMall wants to use the combined power of a large group of people to affect change across the world. A lofty ideal, indeed.

When you visit the site you are immediately asked to click on resources which the site claims are free. For example in the link to-Together we can Change the world, the site claims that it will offer you complimentary tools which you can use for projects seemingly charitable or as help to the community. Yes, the Project tools link leads you to a page where free e books can be downloaded. However, the emphasis seems to be on selling books written by the founder of the website Ginny Dye. Books she has written on American History and also some “Business Coaching” books. These books are priced from around $15 to $47.

Furthermore, when you click on the link to “Fireflies from the heart”, a resource to give you inspirational quotes for everyday of the year, it does not seem to work properly. You are asked to click on any day of the year to get an instant inspirational quote, but many of the links do not work.

The Shop Smart link takes you to a shopping mall. MyPowerMall has tied up with many retailers from whom they get a rebate for every sale made. The site claims that this amount goes to charity.

Perusing the complete website of MyPowerMall, it seems that it is a good place to get some shopping done. You can go directly to the site of the retailer, so you are assured that you do not pay any more than the normal price. The fact that MyPowerMall has leveraged a discount from the retailer and they claim that that amount will go to a helping cause makes you feel good shopping there.

From the information available on the site, it seems that they do not generate any revenue from the shopping mall. They claim that all the money generated from the retailer goes to charity. The revenue generation then, must be focusing on the sale of the self help and history books written by the founder Ginny Dye.

There seems be an effort to promote change in the world by encouraging you to participate in community programs and other charitable projects with helpful links to various charitable organizations.

In conclusion, you may not make any money through MyPowerMall. However you may get motivated to participate in changing the world.

What is your opinion regarding MyPowerMall.com? Feel free to share it with us by posting your own review below.

Are you unclear about yourself when shopping for an automobile? You may feel as if you got conned before. This is why you must not assume that the vehicle salesman can be your buddy. Read on to discover more ideas. Do not permit a salesperson sell you with a vehicle you can’t genuinely afford to pay for. Regularly, people are talked into purchasing a sports car once the salesman shows them how great they search in it. Recognize that a person selling you the vehicle has an interest in commission payment, when they sell a costly vehicle, they get compensated a lot more. Check on the web for deals. Some of the finest bargains are available on the net. Once you have located the right car, you may drive to the dealership providing the motor vehicle or go to your car dealership and have them purchase the car for yourself. Obtain the dearest dependable dealership to save cash on gasoline. Usually do not go auto buying by yourself. Given that they aren’t the one generating the final decision, they could possibly help you avoid an agreement that isn’t the best to suit your needs. They can be anybody from your Mum into a colleague.

Have discussions with all those you understand the things they may possibly know personally. How can they enjoy the autos they own? Do they really really feel they paid out a good cost? Have they heard about some other autos that may be far better? When you would like to buy an automobile, this can be one method of getting some important info to help you get started out. In no way reveal the trade-in, everything you have lower, or what you wish until you have a cost ironed out. All those are items that need to further decrease the very best cost obtained. This should help you get yourself a much better bargain. Don’t consider about getting an auto coming from a car dealership. You could be shocked to discover the vehicle you want is easily offered by a non-public proprietor or tiny great deal. Check out on the internet or perhaps in classifieds to get autos available for purchase in your area. Analyze an auto by renting a similar brand name. Rent the automobile for any Saturday and Sunday to truly discover how the auto pushes. Continue a long road escape to see how the auto appears approximately the misuse. It will help you feel a lot less anxious when selecting the car. When you want to purchase vehicles, you must have a friend together with you that has very little fascination with your car acquire. A great friend can steer you away from producing an emotional or impulsive decision. You must go on a friend with you when shopping to enable them to support. Check with the dealership to let you possess the automobile examined through the technician you possess.

This auto mechanic should be 1 you can rely on. Avoid using the dealer’s mechanic. He or she can provide a wise idea of in which the vehicle holders. Do not purchase a second hand car without doing some investigation. It really is possible to use certain web sites to find out the need for a vehicle. In order to find out of the amount of a vehicle, go ahead and use NADA or Kelly Glowing blue Publication. In the event the dealer attempts to get additional than what these options say, leave. Each and every salesman which you experience could have an alternative individuality. Despite the fact that auto sales representatives are renowned for employing high-pressure strategies, these methods are losing performance. An increasing number of car dealerships now realize that if they do not drive buyers, the customers will probably be happier and can get back to provide them with a lot more business. Tend not to think twice to walk far from an overbearing salesman. You can actually get a more sympathetic salesperson. Mileage and fuel overall economy needs to be important factors when shopping for a fresh vehicle. It can be more expensive to acquire a gasoline efficient auto, but you’ll save more after a while. Consider this when you’re thinking of getting a brand new automobile and think about your financial budget long lasting as well.

Will not search for a dealer just before performing some investigation into it. Make queries to find out if existing customers are satisfied. Also, you can examination this department to determine if these are on his or her video game. Stick to a car dealership that has knowledgeable staff on hand. If you discover out it comes with an advertising and marketing cost inside your car’s price, notify the car dealership to eliminate it. You must not be accountable for that. When they demand, threaten just to walk. They are going to stop you and present in. Be sure you look for discounts ahead of obtaining a motor vehicle. A lot of auto product sales places offer you a rebate to create the selling just a little quicker in the end. Car dealerships that aren’t that ethical may not even tell you about this rebate and get that cash without the need of at any time telling you about it. You don’t have to accept the first offer given to you. Unless you consider you will get a good price you possibly will not be. You should work out. As a result, you need to utilize the techniques specified herein in case you are to achieve genuine good results.

The Food and Drug Administration (FDA) is designed to regulate the medications and food products in America. By testing and regulating these consumable goods, the FDA controls which products enter the marketplace and which pharmaceuticals doctors can prescribe for patients. Originally designed to help protect the health of the consumer base, the FDA has become a larger entity in a federal government heavily influenced by large, wealthy corporations who constantly lobby government officials to protect their interests. Since the FDA regulates pharmaceuticals, one of the most profitable products in America, drug companies have spent millions of dollars to push their products into the marketplace. Since the FDA can only regulate drugs and cures that originate from controlled areas (and not nature), they have passed into law a statement that only drugs and surgery can prevent and cure disease. As stated in the book Natural Cures by Kevin Trudeau, by attempting to control the consumption of pharmaceuticals, the FDA has managed to suppress any and all natural remedies and cures.

Although the FDA has a stated focus of protecting the citizens, it manages to disregard any alternative natural remedies and cures due to the management and regulation of natural remedies. Cures and remedies found in nature can neither be regulated nor patented and the FDA can therefore control neither the production value nor the consumption of the products. Because of this, the FDA cannot clear natural cures for use by the population to cure or treat diseases or conditions. Only pharmaceutical companies have the capacity to regulate the production of drugs and create a consistent product. By creating a homogenized product, the FDA can then regulate its use in the marketplace and approve these drugs for use by the general population. In this regard, the FDA manages to regulate the drug distribution, but also fails to recognize the potential of natural remedies and cures. As explained in Kevin Trudeau’s book Natural Cures, the neglect of natural remedies and cures manages to protect only the pharmaceutical industries instead of providing consumers with the best possible cure for their condition.

As one of the largest and most wealthy industries in America, drug companies create conditions in the FDA that protect only the pharmaceutical industries instead of the public. Big drug companies spend millions of dollars creating products to channel into the hands of consumers through the doors of the FDA. Whether these products are prescription grade or not, these companies are interested in profits, not necessarily the health of the consumer. Pharmaceutical companies, after all, are for-profit businesses that profit primarily from the sale of their patented drugs. By influencing the FDA and government officials through lobbyists and drug research, these companies have managed to create an environment that allows only patented drugs to enter the fields of medical science and hospitals for use on patients. As a result, the FDA ends up protecting the profits of the drug companies instead of the health of the consumer. Kevin Trudeau explains in his book Natural Cures that the FDA is only interested in the regulation of pharmaceuticals, leaving the consumer to defend his or her health. He further explains that, since the FDA does not regulate consumer health, each individual is free to choose a cure and remedy that suits the individual’s need.