Category: Market

No one can deny the appeal of using perfumes as part of one’s fashion statement. Perfumes have been used since the ancient times and considering that they are still enjoyed by millions of people, it doesn’t look like they are going away anytime soon. But if you consider yourself to be a perfume enthusiast, you will know that there is one aspect of perfumes which is widely considered to be a drawback; its price. It is a fact that perfumes aren’t exactly cheap and it is especially the case with signature brands. But in reality, one does not have to break the bank just to buy his or her favorite perfumes. It may be hard to believe but one can purchase a discount perfume provided that you know where to look.

Bar none, the best method for anyone to purchase a discount perfume is through online shopping. Yes, it is possible that you will come across some decent discounts from your local perfume store but such cases are quite rare. And without an ongoing sale, it is simply too expensive for most people to buy from a local perfume outlet. But with online perfume shopping, it is always guaranteed that you will run into some great deals that could net you as much as 40% to 70% discounts. That is simply unheard of when it comes to physical outlet stores. This is because the level of competition online is tough, so vendors will do whatever it takes just to make sure that their store stands out and attract customers.

Finding perfume products at great discounts isn’t all that hard. You will be surprised that a simple Google query can yield a huge list of results that will enable you to shop for your favorite fragrances. One of the best benefits of shopping online is certainly the wide range of selections with regards to sellers. This basically means that you will never be stuck with a single seller. Maybe you feel that a certain seller is too expensive for your budget? Or perhaps a specific online vendor doesn’t seem to be trustworthy? Well with online shopping, you can always move on to your next prospect. Your options are so numerous that finding another seller is never a problem.

Shopping for perfumes online is not without its disadvantages. One of the main drawbacks of this shopping method is that there is no way of telling if the items in the catalogue are authentic or not. There are many websites that sell high-grade replicas and knockoffs online. Which is why it is important that you exhaust your resources in order to verify the reputation of the vendors that you are planning to deal with. Always remember to exercise caution when shopping online.

ClickBank.com can offer you multiple solutions for
your e-commerce business. Here are some of the
advantages of using ClickBank.

1. Accept Credit Cards Without a Merchant Account

If your product is downloadable (such as electronic
books or software), ClickBank may be an excellent
solution for you. For a $49.95 initial fee, you can
process credit cards and on-line cheques for $1.00
per transaction plus 7.5% of sales.

2. Start Your Own Affiliate Program

With ClickBank, you have your own built-in affiliate
program. You decide what commission (from 1% to 75%)
you would like to pay your affiliates.

To learn more about ClickBank.com, visit
http://www.yenommarketinginc.com/buy/clickbank.html

3. Receive Free Advertising

You receive additional exposure through free listing
on the ClickBank website and through the search
facilities of other websites, such as CBMall.com.

To learn more about CBMall.com, visit
http://www.yenommarketinginc.com/buy/cbmall.html

4. Obtain Referral Commissions

Even without applying for ClickBank credit card
processing, you can earn referral commissions on
thousands of ClickBank Marketplace products.

To learn more about ClickBank Marketplace, visit
http://www.yenommarketinginc.com/buy/clickbank-marketplace.html

5. Eliminate Sales Tax Problems

Are you registered for Value Added Tax (VAT) for
online transactions for European Union (EU)
countries since July 1, 2003?

Are you collecting the appropriate state or
provincial sales taxes?

If you are a Canadian, are you aware of your
obligation to collect Goods and Services Tax (G.S.T.)
and Harmonized Sales Tax (H.S.T.) on Internet
transactions?

Again, ClickBank may be your solution. ClickBank
is registered for EU purposes and adds the
appropriate VAT to each transaction.

As well, to deal with ClickBank, you must agree to
sell your product to them. ClickBank then resells
your product to their customers. Thus, ClickBank
becomes the retailer responsible for collecting
sales taxes — not you. Obviously, ClickBank will
not be subject to sales taxes in most jurisdictions.

Since ClickBank is located in the United States and
can only sell or use the products it sells from
there, it would appear that Canadian G.S.T. and
H.S.T. would not be applicable to them.

Of course, this is not legal advice. To determine
your liability for sales and similar taxes, consult
your lawyer and accountant.

To read more about sales taxes on Internet
transactions, visit
[http://www.yenommarketinginc.com/e-commerce-tax.html]

Considering its many advantages, ClickBank may well
be your e-commerce solution!

Twitter Marketing: The Wave of the Future, eh?

Twitter is a news dissemination, conversation and information gathering network. No other network on the planet features immediate up-to-date news provided by ordinary citizens experiencing the news. There are several “personal update” networks similar to Twitter, but none offer the same speed and convenience. Using it for marketing, on the other hand, is something else entirely.

Right now Twitter is flooded with marketers sending out link after link after link to buy products, visit websites and even learn how to “market on twitter”. The problem is the links are becoming recognizable – similar to the way a telemarketing phone call immediately turns on your warning signs when you answer the phone. So the years of traditional marketing on twitter may be coming to an end.

What isn’t ending is the ability to converse with your customers. Comcast and Southwest Airlines both actively use Twitter to solve problems, hear customer complaints and eavesdrop in real time on actual conversations about themselves. Look at the 60 Minutes episode about the people of Virginia and how some people’s addiction to Mt. Dew has caused their teeth to rot. Pepsi Co. was immediately able to monitor what people were saying about the episode and were able to gather information about how to react from their customers. This kind of covert gathering of marketing information is too valuable to disappear anytime soon.

Finally, the social interaction Twitter offers will give small businesses a chance to interact with potential customers. While less of a marketing strategy and more of a long term branding plan, this one-on-one interaction that other people can see will reap benefits for every small company.

In the first quarter of 2006, the Chinese economy grew 10.2%. With the increase in growth in the Chinese market and the constant continued growth being forecast for the future, it’s wise for western businesses to research what the Chinese market wants and needs before dipping their toe into the Chinese market. Here are the current trends in the Chinese marketplace:

Food

With such masses of people in China and a steadily growing population, it’s no wonder that food and food service is one of the biggest markets in China. From fine dining to fast food to supermarkets and specialty food shops, pretty much every kind of food is available in China. The biggest western names in food have all delved into the Chinese market already, including Walmart, Pizza Hut, KFC and, of course, McDonald’s. There is also a huge market for all types of food and even catering services.

Banking & Financial Services

Many foreign financial companies including Merrill Lynch and The Royal Bank Of Scotland have already bought stakes in Chinese banks. With the lifting of more restrictions on foreign financial companies in 2006, the banking industry should see even more foreign investment.

Luxury Goods

High end goods, including foreign brand name watches, clothing, jewelry, electronics and autos are markets that continue to grow. The rise in the amount of wealthy people in China continues to fuel the demand for high end and luxury goods of all kinds.

Cellular

With an estimated 440 million cell phone users in China, there is a huge market for cell phones, cell phone service and cell phone accessories.

Malls

Massive sized malls and shopping centers are popping up all over China, most offer a wide range of imported products, particularly stores from the US and Europe, including Chanel, Papa Johns Pizza, Gucci, Burberry, and Ralph Lauren. Retail sales in China have increased a staggering 50% in the last four years, with much credit going to the boom of mall building. Over the last six years, over 400 malls have been built in China and that number will only increase. In Dongguan, you’ll find what is now the largest mall in the world, the South China Mall. It boasts 6.5 million square feet of total floor area and room for 1500 stores.

Western Brands

More than ever, the Chinese crave the most famous Western brands. From fast food joints to soft drinks to coffee to clothing to shoes to entertainment, many of the biggest Western names already have a big presence in China or are researching how to jump in. Walmart, the largest US retailer, already has dozens of stores in China, including three Sam’s Clubs and Neighborhood Markets. Coca-Cola is already ubiquitous in China and McDonald’s intends to have over 1000 stores open nationwide by 2008.

Whatever industry you’re in, you must be careful to do proper research before delving into the Chinese market.

Clothes shopping online can be a complete chore for some and for others, this can be the most pleasurable activity they do in their free time.

Online shopping web sites are unearthing now and then

In the last one decade or so, the mushrooming of virtual fashion stores have helped the busy and the hard-working people of today’s era to buy clothes online with ease at the comfort of their home or office.

And, we also cannot deny that it takes a few minutes to buy your desired product online. But, to get full worth for your hard earned money on virtual shopping, it is required to follow a proper shopping strategy before the tapping your fingers on your laptop.

Here are some most effective online shopping strategies which every shopper must learn by heart-

Pay attention to the quality of clothing

This is the first and the foremost thing, which cannot be overlooked while buying clothes online.

Delivery cost of the product

Before placing an order you must check the delivery charge of that particular product, so you don’t end up spending more than you should.

Compare and shop online

This is the best strategy when comes to virtual shopping. Check some websites and compare their pieces before finalising on anything. And, please avoid from buying from the first site you find.

Read to confirm the return and refund policies of the e-commerce site you are shopping from

It is always good to think positive, but mishappenings can occur. So, it’s better to read the refund and return policy before making a purchase. Most companies have a time limit for returning of good, and some companies take no responsibility for goods which are delivered successfully.

Read reviews online

After you have spotted the garments that you think are worth buying, then you should read online reviews available on the internet for the manufacturer and its goods. It is important to remember that the quality of the product cannot be judged by looking a few product images. Therefore, it is good and handy to read reviews written by those who have purchased the same product earlier.

Buy from a reputed shopping portal

It is always advisable to buy from a reputed virtual shopping outlet; even it means spending more money as, this will pay off at the end when you will receive your parcel or on wearing it on that special occasion.

Jameson General Store was a historical treasure in the small North Carolina Community. Jim Jameson, the owner, had been part of the family legacy over 100 years old. The company had seen bad times, including The Great Depression. However, their hard work and customer loyalty had sustained the company’s success.

Even when a neighboring community got its Walmart’s Marketplace Store, their customers remained loyal. Jim did not believe in utilizing online advertising and social media platforms. He believed that these activities were only a fad. Yet, their customers gradually started shopping online because Jameson General Store was limited in its product offerings.

In fact, most of the business that Jameson Store lost was not to local competitors, but online sellers. Jim was adamant about resisting the temptation about shopping online. Yet, when he saw his own 10-year-old grandson purchase a difficult item to locate in the area online at significant costs, Jim had to ponder his current marketing strategy with the changing landscape in the nation.

Today’s customers can purchase a variety of items online with minimum effort. Given this scenario, brick and mortar companies are fighting to stay alive with the fierce internet competition. According to a 2017 survey conducted by Square and Mercury Analytics looking at 1,164 U.S. business owners, the following observations were made:

• 96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone.
• 51% of Americans prefer to shop online.
• 67% of Millennials and 56% of Gen Xers prefer to shop online rather than in-store.
• Millennials and Gen Xers spend nearly 50% as much time shopping online each week (six hours) than their older counterparts (four hours).
• 51% of seniors have shopped on marketplaces, 66% at large retailer sites, 30% on web stores or independent boutiques, and 44% at category-specific online stores.

Marketing professionals understand the importance of the internet and how to effectively leverage this power. According to Socialmedia.com, 90% of marketers use social media for their businesses. Sadly, many small businesses do not recognize this fact. Many businesses had opted to bury their heads in the sand in hopes that this ‘internet thing’ will go away. It hadn’t!

In fact, e-Commerce is growing more than 23% annually; however, 46% of American small businesses do not have a website according to Square and Mercury Analytics research. This article focuses on how small businesses can leverage digital marketing to achieve greater success and enhance their market opportunities.

Digital marketing should be a tool that every serious small business should utilize. Digital marketing goes by many names such as e-commerce marketing, online marketing, and internet marketing. Digital marketing can be defined as “the marketing of products or services using digital channels to reach consumers.” The key objective is to promote brands the usage of the internet.

Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. Some digital marketing channels include websites, social media platforms, email marketing, search engine optimization (SEO), blogging, podcasts, and online advertising to name a few. Beyond technology gimmicks, businesses should know their customers and their core competencies. Digital marketing is not a silver bullet. Digital marketing is a tool for the savvy business professional.

Catherine Juan, Donnie Greiling, and Catherine Buerkle, authors of Internet Marketing: Start to Finish, suggest that effective digital marketing requires plenty of careful planning. They add, “The heart of getting real traction out of your internet marketing program is to tie marketing and sales data together, with metrics. Track what you’re doing, track the impact, and track the resulting sales.” Looking at the landscape of technology and internet innovation, small businesses should think strategically about the following five digital marketing trends:

• Artificial Intelligence – Some people develop elaborate doom-day scenarios of machines to control the world. However, artificial intelligence (AI) is becoming a way of life in marketing. AI can be defined as ‘the theory and development of computer systems able to perform tasks that normally require human intelligence.’ Voice Activation technology like Amazon’s Echo is bringing AI into public attention. By 2020, customers will manage 85% of their purchases without interacting with a person.

• Internet Searching – Buyers are more knowledgeable than ever with access to the internet. In fact, 81% of shoppers conduct online research before making big purchases. Thus, exploring how to utilize search engine optimization and getting your business at the top of searches is an invaluable step.

• Mobile Communications – Most Americans have grown accustomed to instant gratification and easy access to technology. Mobile and tablet e-commerce will reach $293B by 2018. Smartphone and tablets are part of this wave of innovation. Mobile will account for 72% of the U.S. digital ad spend by 2019. Marketers recognize that mobile marketing is an untapped business tool.

• Social Media – Social media platforms, like Facebook, allows buyers to connect with each other virtually. 65% of business-to-business companies have acquired customers through LinkedIn ads. Marketers realize this value.

• Web Content – Good content will attract customers. In fact, customers are more likely to purchase from sellers with good, relevant videos/photos on their website. 52% of marketing professionals globally name the video as the type of content with the best ROI.

Faced with the tenants of competition, small businesses need to utilize digital marketing. Some small businesses may be hesitant to explore digital marketing due to their lack of trust and understanding of the internet. Philip Kotler and Kevin Keller, authors of Marketing Management, note “Top firms are comfortable using technology to improve the way they do business with their business-to-business customers.”

This article demonstrated that today’s small businesses can utilize digital marketing to enhance their market opportunities. Hopefully, gaining this knowledge will help business owners so that they will not continue to bury their heads in the sand. The internet is here to stay. Pray that you are listening to this message.

© 2017 by DD Green

A combination of forces such as rapidly increasingly stock prices, market confidence that the companies have strong potential of churning future profits, individual speculation at every corner, and a widely available investment capital create an environment which inflates the stock prices and gives rise to a situation that is termed as stock market bubble.

The most common question that occurs in our minds while talking of bubbles is that what actually causes the bubbles to form and then what is it that again causes it to burst. Interestingly, it has been noted that greed and only greed causes a bubbles and then fear lets it go pop. We are all aware that stock market is predominantly ruled or controlled by greed and fear.

A bubble will form without causing much ripple due to the influence of what is known as the herding effect. When a stock market hype starts, everyone gets a wind of the hot new stock in the market and tries to buy as much as they can. We sit back and enjoy as the profits shoot up with the skyrocketing prices. We then get more and more greedy and wait and watch but forget to sell.

Even the stock gurus and analysts who dominate the media add on to the hype and trendily pitch their latest stock picks. They show the rosy side of the picture with the aid of complex research analysis, flashy charts and attractive graphs. But what they do not do is remind the people to sell off and take home the profits. It thus takes time for the news of selling to reach the grapevine.

By that time however, the big-time investors or as called the smart money segment will have sold the shares and have cashed in some of those unrealized paper-only profits. The peak is thus reached as everybody is in and now the speedy downturn begins as the panic selling starts and stock prices tumble. This is exactly when it is said that the stock market bubble has popped.

The small and big everyday buy and hold investors get frustrated and shun away from the stock market. They walk away from the stock market with a determination to wait till the market psychology has regained its composure or never to return at all. But the illusions of euphoria, the pleasures of taking home high returns are too seductive for them to ignore the stock market for long. They thus come back and with a similar hope as in the time of the formation of the previous bubble and repeat the mistake of investing when the market is once again moving up and thus contributes to the next bubble.

During the times of bubbles, you ought to keep higher cash reserves than you hold normally. In order to reap profit out of a bubble situation you need to be careful and smart. You should invest only in those shares that aren’t overvalued. It is easy to tell when you are in a bubble situation but difficult to time the burst. Bubbles may take a long time to burst and in case you are holding too long the continuous inflation may result in severe losses. Bubble investing is certainly different from bull market investing. Play safe and put only a fraction of your money in bubble play.

There are several examples of big time stock market bubbles that continue to intrigue the economists world over. To highlight some exceptional bubbles we should site the examples such as the tech or dot com bubble that peaked in 2000, the oil bubble that peaked in July 2008 when the oil prices had shot up to $147 per barrel and then the housing bubble that popped in 2007-2008.

However, instead of playing too cautiously or being too much wary about these bubbles one should just take some unprecedented and calculated risks and try and gain something out of the bubble situation.

Philemon is a wonderful letter and Paul’s passion shines through. I learned a lot from him and the other characters in this letter. This last one looks at prayer.

Paul believes that his prayers and those of Philemon will come true: 22And by the way, get a room ready for me. Because of your prayers, I fully expect to be your guest again.

Paul is still in jail, but is already telling Philemon to make up the bed, because he is on his way.

That’s how we must pray. Praying while believing strongly. Like Herbert also prayed:
This morning, I can testify with so much gratitude that God does answer prayers, even though we might be asking for outrageous things.

My daughter was robbed by a grab-and-run thief in a shopping mall and her handbag containing her car keys, cell phone, bank and credit cards, driver’s licence, and more, was stolen. She was shocked, but not hurt in any way.

I could feel the anger welling up inside about the injustice of what had happened to my darling only child. First, I wanted to curse the evil thief, but the Holy Spirit stopped me, saying it was not the right thing to do.

So, I started praying and thanked God that Patricia wasn’t hurt, but then also asked the Father for the following:

“Lord, You are always in control of everything. Thank you that Patricia wasn’t hurt, but, Father, I pray that You will return her possessions to her in a SUPERNATURAL way.”

I thanked God and ended my prayer. I must confess that I never thought that God would put such supernatural things in place.

About two hours later a man called my wife and said that he had found Patricia’s purse among clothes that he was arranging in another shopping mall about 20km from where the robbery had taken place.

Patricia found all her cards in her purse, just in different places. Her licence was still in there too, also in another spot. Then she opened a pocket in the purse that closes with a zip, and found her car keys and the sim card of her cell phone in there.

Once again God showed how He can answer when we ask. Not only was Patricia unhurt in the incident, but she didn’t have to go through the inconvenience of replacing cards, licence, and lost contacts, and having to change the locks on her car.

I smiled as I read the last paragraph:
Maybe the robber didn’t even realise why he or she did those things and replaced everything, but when God speaks, everybody listens – every knee shall bow and every tongue confess…

We must pray believing that God listens. We must believe that God will hear our prayers and make them come true.

Scripture
Philemon 1:22-23

Reflection
Do you believe in prayer?
Do you believe when you pray?
Do you expect something?

Prayer
O God, I do believe in prayer, otherwise I wouldn’t have been praying now. We won’t ever make it without prayer. As I pray, please help me to believe that You hear and will do something. In Jesus se Naam, amen.

When you shop toys for your little child, this is when your inner child gets overwhelmed with joy. The whole experience revives the memories of your childhood.

While you are out there shopping for your little bundle of joy, it is extremely important that you buy only the best toys. And, all the toys of the world don’t qualify as the ‘best’ if they are not safe.

I’ve got your back when you are looking out for all the points on the toy safety checklist. I’ve penned down the best toy shopping tips to make the whole experience a fun and an easy one!

Remember when you get befuddled by looking at so many toys in front of you, just keep your calm and use my tips!

1) Safety first

You can give your attention to other chores only when you know that your child is secure. It becomes very important to buy playthings that have no sharp edges and will not cause choking. Besides these two things, you should keep in mind the below points:

a) Always buy toys that label the use of non-toxic materials.
b) It has been seen that toys with loud volume can cause loss of hearing in kids. So, parents should avoid buying toys for kids that are too loud.
c) Also, don’t prefer toys with cords and elastic bands as they might cause strangulation.

2) Age befitting toys

It is very important to buy toys, which are age and gender appropriate for your kids. For instance, buying a Barbie for your baby boy will not make much sense, whereas gifting the same to your baby girl will make her the happiest.

The interesting thing is what grabs the attention of your kid when he is two will differ from when he is eight years old. This is because the learning abilities in kids vary from age-to-age. So, try to find the playthings for your little ones that can actually intrigue them and motivate them.

Every toy comes with age reference, so while purchasing them; just keep in mind the age of your child and his/her capability to understand things.

3) Significant learning for lifetime

The playthings give your juniors the opportunity to learn without being in any constraints and structured environment. Though kids are constantly learning from birth, but the age between one and two years is crucial and significant for development. This is the time for them to learn about their surroundings and enhance their skills. So, mommies and daddies make sure to add a toy in your cart that promotes learning, for instance, games wherein kids have to respond to the questions using the cognitive skills.

4) Let their motor skills blossom

For children, fine motor skills start developing at the infancy stage only and as they are about to complete two years, these skills can be distinctly seen. Such abilities keep on blossoming till kids reach their adulthood. Therefore, it is very essential to buy those toys for your kids that promote the use of their hands and fingers.

There are many toys available in the market for motivating the motor skills of your child. For instance, legos, coloring, board games, art and craft ones, and so forth. These toys are engaging and as little ones involve their fingers and hands, these are sure to enhance their skills, which will be later helpful in their school calligraphy, art & craft competitions, and more.

5) Let their imagination soar

Toys give children a space where they can act silly, pointless and can be whatever they wish to be. Toys not only give kids a way to explore their imagination, but also help in letting their imagination take a flight. Playthings give them their space and a chance to act crazy. When a child turns two, it is the start of the evolution of a genius mind and by the next year, this evolution comes into full effect. During this important mental development phase, give your child the toy that will help spark their imagination and bring their ideas into reality. Ways to foster creativity in your kids are sketching, painting, puzzles, board games, etc. Besides these, there are some pretend toys available in the market that help children become someone else for instance, a superhero, a teacher, a doctor or anything of their choice.

This article is to make toy-shopping fun for parents and fruitful for their kids.

Happy toy shopping to keep your little one busy, out-of-your-hair and make them learn a few lessons while having fun!

Are there people in Australia buying your products on eBay?

You might want to promote a special sale exclusively for them because it looks like your future with them is indefinite.

eBay said it could resort to blocking Australians from buying from foreign sellers on its marketplace because of Australia’s new tax laws.

eBay refuses to comply with the 10% tax which the Australian government is imposing on imported goods sold online, calling it complex and unworkable.

Australia’s new tax law, which takes effect on July 1, requires online businesses that sell more than $75,000 worth of products in the country every year to charge GST.

eBay is a large marketplace which has over a million sellers selling a wide range of products and earning a revenue beyond the tax threshold which was set by the government of Australia.

Australian Treasurer Scott Morrison says this will ensure a level playing field for local businesses that aren’t exempted from GST unlike their competitors overseas; only foreign packages that have a value over $1,000 are currently charged GST.

However, eBay thinks of the proposed legislation as impractical since the current business models of online marketplaces do not support the collection of GST.

If they are to go with the GST changes, eBay says they will have to extensively reorganise their business models which could take a long time.

In a submission to the Senate Economics Legislation Committee, Jooman Park, vice president and managing editor for eBay Australia and New Zealand, wrote:

“No tax would be paid to Australia and none would be owed. It would raise no revenue, deny Australians access to choice and lessen price competition.”

He also stressed the point that the new GST does not even represent a win for bricks-and-mortar retailers because Australians would still find better options online.

Third-party marketplaces are not sellers

Besides the irrationality of the bill, eBay notes how it misconstrued the nature of its business.

eBay cleared up a misconception in the legislation which referred to it as a “seller” and an “electronic distribution platform”, for it is neither.

To clarify this, Park explained:

“eBay is not a seller. eBay does not own the goods, does not handle payments and it does not distribute anything. eBay is a third-party online marketplace that simply connects buyers and sellers.”

Though he acknowledges that there are some marketplace-style business models wherein the marketplace is also the seller, Park stressed that eBay does none of this.

He stressed that the Australian government purposely deemed eBay to be a seller in the new legislation so that they can give the impression of raising revenue.

When eBay polled 1,000 Australians, though, it found 59% of them did not support the bill.

If eBay decides to restrict Australian customers to buy only from sellers in their country, will this affect your business?