The Purpose of Music

Music is a form of art which plays an important part of our everyday life. Throughout human history, even in the old ages, people used some forms of instrument to create music, as a means of entertainment. Though, is entertainment the only purpose for music in our lives? Maybe most of us never noticed, but music can affect our mood, our productivity and also the way how we feel.

Music as a political tool

One of music’s best qualities is that it can unite a number of people closer together, to support a single aim. In 1985, music was the means that united the whole world against world poverty. Thanks to the success of Live Aid concerts, in 2005, Bob Geldof did it again, and organized another worldwide concert, Live Aid. This time he wanted the whole world to send a message to all the G8 world leaders to “Make Poverty History”. The event consisted in 10 concerts all around the world, 150 bands and 1250 musicians. Apart from concerts, there were a couple of other concerts and songs released from groups of international artists to deliver messages and raise awareness.

Music helps you concentrate and relax

Although classical music is not in everyone’s good books, it can help a person relax and concentrate. There’ve been studies that proved that if pregnant women listen to classical music; it simulates the babies’ minds. Apart from that, the woman herself will relax; therefore the baby will relax as well. Low volume classical music can help everyone concentrate, be more productive in an office, and at the same time keep a relaxed mood. A person is more productive when he listens to some relaxing music in the office, such as classical music. It is also proven that when a person listens to loud and fast music, such as house and techno music, it is much harder to concentrate on what is being done.

Music to motivate you

Ever noticed that at the gym they always play music? Fast, loud music helps you get the energy you need when tired, to give that little extra and make proper training. Usually house music is the music of choice during training sessions, because the type of beats used in such music encourages one to move around, and helps you give that little bit extra to make some proper much needed training after a day at the office.

Music as an artist’s medium

And what about music in films and animations or cartoons? To really appreciate this, try to watch an old movie without background music, and notice that you won’t get into the film itself as much as you do in today’s film. A simple test to see the effect of music on humans while watching a film is a scary movie. If there is a part of the movie where people shout and scream, most of the time is the music used in the film that prepares the human brains that something scary is going to happen. Try to watch a scary movie but without sound, will you get scared as much as you did when you watched it with sound?

As seen above, music plays a very important role in our every day life. Some people might not notice it and they simply live on with this fact, but for people who love music, should start appreciate more every kind of music genre, as they all have their purpose and time in life. There are much more purposes for music in our lives, not only the above, but it would be impossible to list them all. After all, what’s better than some old school soft rock music, while having a beer in a bar next to the sea with some friends?

Catering To The Chinese Market

In the first quarter of 2006, the Chinese economy grew 10.2%. With the increase in growth in the Chinese market and the constant continued growth being forecast for the future, it’s wise for western businesses to research what the Chinese market wants and needs before dipping their toe into the Chinese market. Here are the current trends in the Chinese marketplace:

Food

With such masses of people in China and a steadily growing population, it’s no wonder that food and food service is one of the biggest markets in China. From fine dining to fast food to supermarkets and specialty food shops, pretty much every kind of food is available in China. The biggest western names in food have all delved into the Chinese market already, including Walmart, Pizza Hut, KFC and, of course, McDonald’s. There is also a huge market for all types of food and even catering services.

Banking & Financial Services

Many foreign financial companies including Merrill Lynch and The Royal Bank Of Scotland have already bought stakes in Chinese banks. With the lifting of more restrictions on foreign financial companies in 2006, the banking industry should see even more foreign investment.

Luxury Goods

High end goods, including foreign brand name watches, clothing, jewelry, electronics and autos are markets that continue to grow. The rise in the amount of wealthy people in China continues to fuel the demand for high end and luxury goods of all kinds.

Cellular

With an estimated 440 million cell phone users in China, there is a huge market for cell phones, cell phone service and cell phone accessories.

Malls

Massive sized malls and shopping centers are popping up all over China, most offer a wide range of imported products, particularly stores from the US and Europe, including Chanel, Papa Johns Pizza, Gucci, Burberry, and Ralph Lauren. Retail sales in China have increased a staggering 50% in the last four years, with much credit going to the boom of mall building. Over the last six years, over 400 malls have been built in China and that number will only increase. In Dongguan, you’ll find what is now the largest mall in the world, the South China Mall. It boasts 6.5 million square feet of total floor area and room for 1500 stores.

Western Brands

More than ever, the Chinese crave the most famous Western brands. From fast food joints to soft drinks to coffee to clothing to shoes to entertainment, many of the biggest Western names already have a big presence in China or are researching how to jump in. Walmart, the largest US retailer, already has dozens of stores in China, including three Sam’s Clubs and Neighborhood Markets. Coca-Cola is already ubiquitous in China and McDonald’s intends to have over 1000 stores open nationwide by 2008.

Whatever industry you’re in, you must be careful to do proper research before delving into the Chinese market.

Film Impactful Interviews

My bread and butter as a videographer (especially a Chicago videographer) is filming interviews and testimonials. I have filmed hundreds of such interviews, I have worked with other videographers setting up interviews and I have seen many more video interviews all over the web. Over this time I have learned a few important keys to making a good and engaging interview.

First point, be brief. When I set up a video interview I usually end up talking to my subject for 30 -40 minutes. However, an effective interview video with one subject is 1.5 minutes to 2.5 minutes. When I get a response from my subject that is long, verbose, and it feels like he/she is wondering with an idea, I let them finish, complement them on how good their response was and ask them to summarize it in 2-3 sentences. Sometimes it takes a few takes. Hence, allow 40 minutes for an interview.

Secondly, make the interview conversational. There is nothing more boring and flat than reading questions to the subject. As humans, we are social beings. Yes, the subject understands that ultimately he/she is talking to an imaginary audience and he/she is just being filmed. However, I have seen shy people open up to me when I engaged them with conversations. They forget the camera is pointing at them and they give me content that is rich and personal. At times, as videographer, you can’t engage in conversation or you don’t feel comfortable doing it, and prefer just attending to the gear. If this is the case, it is worth bringing another person to whom the subject can talk (and engage).

Always use at least two cameras. Having multiple angles makes the editing much easier. You can easily cut the interview and jump from one camera to another during the transitions. Cutting interview filmed with one camera creates distracting jump cuts. Additionally, having multiple camera angles makes the video more dynamic. Sometimes, I even add a little slider movement to add more dynamic feel to an otherwise static shot.

The sound quality is huge. In my video production I use high end lavalier microphones. The lavalier mic is close to the subject and you get much more voice signal and less environment noise. Truthfully, most viewers watching these types of videos will not be able to tell the difference between a video shot with a $30k camera and something shot with a smartphone. However, bed sound is immediately noticeable. Bed sound screams “amateur” video. If you don’t have a good lavalier mics you can use a shotgun mic. Ideally, you want to get the microphone as close to the subject as you can. You can mount such microphone on a stand and run the cable to the camera. Mixing of the sound is also crucial. To get that professional sound quality you always want to add a little compression to the sound, so the loud parts are attenuated and quite parts are turned up. I often use a little EQ to remove the low end of the sound spectrum. When mixed with some music, the voice that is compressed and lightly EQ will cut through the mix easier.

Lastly, to make a video interview engaging you need to have something visual to cut to. Often this is called B-roll. B-roll shots are visuals scenes that support the story the subject is telling. However, sometimes I use photographs from the subject and build a collage that visually tells the story. When I do this type of a collage, I actually prefer photos that are not taken professionally, as they better represent the reality of the person being interviewed.

In summary, a video interviews need to be cut to about 2 minutes, they need to be conversational, recorded with good sound and multiple cameras. When done well, they are one of the more powerful marketing tools for any business, product or service.

The Story Behind Cat Steven’s "Wild World"

Cat Steven’s “Wild World” was his first American Hit, reaching #11 on the Billboard Top 40 charts in March of 1971. But it turns out that the real meaning behind this song is not what most people assume it to be. Stevens (born Steven Georgiou and known as Yusef Islam since 1979 after becoming a Muslim) finally revealed what the song was all about only a couple of years ago.

Originally, some people understandably assumed that the song refers to Stevens’ two year relationship with American actress and model Patti D’Arbanville. This is understandable given that Stevens’ previous album Mona Bone Jakon leads off with a song titled “Lady D’Arbanville” which is full of imagery about a lady that the singer loves and who is now “dead.” The real truth about the song was told by Stevens/Islam himself while a guest on The Chris Isaak Hour in 2009. In Islam’s own words:

“I was trying to relate to my life. I was at the point where it was beginning to happen and I was myself going into the world. I’d done my career before, and I was sort of warning myself to be careful this time around, because it was happening. It was not me writing about somebody specific, although other people may have informed the song, but it was more about me. It’s talking about losing touch with home and reality – home especially.”

Here’s a few other facts about the song you might find interesting:

1. In talking about the lyrics Islam commented: “It was one of those chord sequences that’s very common in Spanish music. I turned it around and came up with that theme – which is a recurring theme in my work – which is to do with leaving, the sadness of leaving, and the anticipation of what lies beyond. There is a criticism sometimes of my music, that it’s kind of naive, but then again that’s exactly why people like it. It goes back to the pure childish approach of seeing things almost for the first time. A kid can say things like, ‘Why is a cow?’ You shouldn’t put those words together! But if you do, then it makes you stop and think.”

2. Wild World was one of the songs that convinced Islam to release a Greatest Hits album of his earlier work as Cat Stevens.

3. Stevens was not the first to release his own song. Jimmy Cliff had a version of the song that was released months before Stevens released his own original version on the album “Tea For the Tillerman”. Cliff’s version was a top ten hit in England. Steven’s own version wasn’t released as a single there.

Some Tips For Online Clothes Shopping

Clothes shopping online can be a complete chore for some and for others, this can be the most pleasurable activity they do in their free time.

Online shopping web sites are unearthing now and then

In the last one decade or so, the mushrooming of virtual fashion stores have helped the busy and the hard-working people of today’s era to buy clothes online with ease at the comfort of their home or office.

And, we also cannot deny that it takes a few minutes to buy your desired product online. But, to get full worth for your hard earned money on virtual shopping, it is required to follow a proper shopping strategy before the tapping your fingers on your laptop.

Here are some most effective online shopping strategies which every shopper must learn by heart-

Pay attention to the quality of clothing

This is the first and the foremost thing, which cannot be overlooked while buying clothes online.

Delivery cost of the product

Before placing an order you must check the delivery charge of that particular product, so you don’t end up spending more than you should.

Compare and shop online

This is the best strategy when comes to virtual shopping. Check some websites and compare their pieces before finalising on anything. And, please avoid from buying from the first site you find.

Read to confirm the return and refund policies of the e-commerce site you are shopping from

It is always good to think positive, but mishappenings can occur. So, it’s better to read the refund and return policy before making a purchase. Most companies have a time limit for returning of good, and some companies take no responsibility for goods which are delivered successfully.

Read reviews online

After you have spotted the garments that you think are worth buying, then you should read online reviews available on the internet for the manufacturer and its goods. It is important to remember that the quality of the product cannot be judged by looking a few product images. Therefore, it is good and handy to read reviews written by those who have purchased the same product earlier.

Buy from a reputed shopping portal

It is always advisable to buy from a reputed virtual shopping outlet; even it means spending more money as, this will pay off at the end when you will receive your parcel or on wearing it on that special occasion.

How Do You Maintain The Optimal Humidity In A Gun Safe?

When it comes to firearms, the optimal humidity in a gun safe is zero. Humidity causes rust to form on the steel construction of the guns kept while kept inside the safe; as well as allows moisture to accumulate in the gunpowder inside the ammunition. Neither are optimal conditions for your firearms and both can cause extremely dangerous accidents should you need to fire your weapons. If you use a gun or pistol safe, it is extremely important to take safety precautions, such as using gun safe anchor kits to prevent accidentally turning over the security device.

One excellent, and very popular though hard to find brand, is the Kingsbury gun safe. A beautiful copper finish completes the look. It is fireproof and features 5 adjustable shelves and an S&G lock system. If a vintage model is in your future, you might luck up on a Kingsbury gun safe online for about $600.

Providing the conditions to maintain the optimal humidity in a firearms safe was once nearly impossible, prior to the modern technologies that are available now to prevent it. Depending on the humidity levels in the air surrounding the safe, the steel walls could sweat and damage the firearms and ammunition kept inside. The majority of modern firearms safes are fireproof and waterproof; but don’t let that fool you. That only means that water is unable to enter from the outside of the safe if it is submerged. It does not mean that under the right conditions, the air inside the rifle or firearm safe will not contain moisture and cause the steel to sweat.

There are several products on the market that can be placed inside, with the firearms and ammunition, to insure the optimal humidity in a gun safe. One is a portable mini dehumidifier, which runs on a rechargeable battery and lasts 30-60 days between charges. Recharging releases the moisture trapped in water crystals, and gets it ready to absorb moisture for another 30-60 days. Another option is either a rechargeable desiccant container, or a container that can be placed in the oven to release the moisture from the desiccant crystals; then reinstalled to maintain the optimal humidity in a firearms safe. Any of these options will take care of an inside area of at least 35 cubic feet.

Many gun aficionados ask if an ammunition safe or firearms locker be kept in an unheated garage. The temperature surrounding the firearms safe is not the issue; it is the moisture content of that air. So, can a rifle safe or firearms locker be kept in an unheated garage? The answer is definitely yes, as long as there is a good moisture removal product inside of it. Even in the garage accidents can happen, so don’t forget to use the gun safe anchor kits.

The two most important things to remember about gun or ammo safes are: use anchor kits and secure locks to prevent accidents, and use products to remove odors and moisture inside the safe to maintain the optimal humidity in a gun safe.

Acknowledging the Music Instructor Who Brought You Up

It would be the most optimum by far for any musician to have music lessons from an early age, routinely and progressively. It goes without saying that quality of instruction is of utmost importance, as per an earlier article. A good instructor instills the musician with a solid foundation of fundamental truth, and cultivates the blossoming of virtuosity, all in a systematic manner that is not strained or rushed, but follows a line of organic development. To give the analogy of cheesemaking, if the talented student is the rennet, the instructor is the milk.

Having good instruction is so integral that it is customary for even word-class classical performers to publicly acknowledge the primary teachers who brought them up, such as in biographries, concert programs, liner notes, etc. It is usually a hallmark of prestige for the performer to validate their instructors in such a way. It is a feather in their own cap. A good instructor who is the primary one to bring up the musician is worth his/her weight in gold.

But what about those talents who are entirely self taught? Look, we understand that life produces various circumstances and that people come from all walks of life, some privileged, some underprivileged. For example, a child may possess an innate talent and passion for music, yet they may be from an environment so underprivileged that their parents or guardians may not even be able to afford lessons, let alone an instrument. Many try their best to realize their dream somehow and do the best they can within their ability. This is usually the factor behind self-education.

While there are some definite huge talents who have manifested themselves this way, the truth of the matter is that their spectrum of ability and potential could have blossomed tenfold, had they had the advantage of nurturing instruction. Think of the ingenious old man who lived in the Mississippi Delta during the early turn of the twentieth century, who had nothing but a guitar, a pick and his own voice. And look at what soulful art he created on his own. Now, think if that same individual had the advantage of a quality instructor who taught them about music and cultivated their talent for maximum potential. Their soulful expression of their art is inherent. That would not change. But their breadth and power to express that would put them on an even higher plateau, perhaps another Mozart.

There is another factor where some musicians feel they do not need instruction, that it will only impede their creativity and undermine their artistic integrity. This stems almost exclusively from bad instruction. As covered in one of my earlier articles, bad instruction does more harm than good. No instruction is almost better than bad instruction as poor teaching can ruin one’s musical appreciation. Good instruction does the exact opposite of what some fear, in that it empowers and brings out maximum creativity and ability to express one’s artistic integrity.

Interestingly enough, the ones who most commonly shun instruction are those musicians whose proclivity or gift is in composing or songwriting, more so than those who are virtuosic with an instrument or voice. There is a human tendency to be impatient when it comes to creativity. Obviously, this is more evident in creative minds. This is because the life force can “create” something instantaneously. Close your eyes and envision something, no matter how fantastic, elaborate or surreal. You envisioned it within seconds, didn’t you? That’s how the basic essence of you works. Those whose passion is to create something aesthetically, such as a composer or songwriter, for example, operate their minds with such lightning speed. To then learn such basic things as notes, etc., seems tedious to them.

The truth of the matter, however, is that music, while spiritual in nature, requires material world components to manifest, such as soundwaves, timing, etc. So as fast as it is to envision a creative concept, it is quite something else to transfer it into actual music that is heard by others and not just inside the composer’s head. The good instructor will know exactly how to cultivate this in the talented mind and bring it out with its maximum energy and force.

The accomplished musician who has been fortunate to have a main instructor who has almost mentor status will hold that person up as a trophy, because they are not only crediting them, but are showing their own prideful identity as a musician. If one fails to do this, it is an indicator that they are not actually as accomplished as they purport themselves to be.

The Future of Digital Marketing: Five Trends to Leverage a Small Business Opportunity

Jameson General Store was a historical treasure in the small North Carolina Community. Jim Jameson, the owner, had been part of the family legacy over 100 years old. The company had seen bad times, including The Great Depression. However, their hard work and customer loyalty had sustained the company’s success.

Even when a neighboring community got its Walmart’s Marketplace Store, their customers remained loyal. Jim did not believe in utilizing online advertising and social media platforms. He believed that these activities were only a fad. Yet, their customers gradually started shopping online because Jameson General Store was limited in its product offerings.

In fact, most of the business that Jameson Store lost was not to local competitors, but online sellers. Jim was adamant about resisting the temptation about shopping online. Yet, when he saw his own 10-year-old grandson purchase a difficult item to locate in the area online at significant costs, Jim had to ponder his current marketing strategy with the changing landscape in the nation.

Today’s customers can purchase a variety of items online with minimum effort. Given this scenario, brick and mortar companies are fighting to stay alive with the fierce internet competition. According to a 2017 survey conducted by Square and Mercury Analytics looking at 1,164 U.S. business owners, the following observations were made:

  • 96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone.
  • 51% of Americans prefer to shop online.
  • 67% of Millennials and 56% of Gen Xers prefer to shop online rather than in-store.
  • Millennials and Gen Xers spend nearly 50% as much time shopping online each week (six hours) than their older counterparts (four hours).
  • 51% of seniors have shopped on marketplaces, 66% at large retailer sites, 30% on web stores or independent boutiques, and 44% at category-specific online stores.

Marketing professionals understand the importance of the internet and how to effectively leverage this power. According to Socialmedia.com, 90% of marketers use social media for their businesses. Sadly, many small businesses do not recognize this fact. Many businesses had opted to bury their heads in the sand in hopes that this ‘internet thing’ will go away. It hadn’t!

In fact, e-Commerce is growing more than 23% annually; however, 46% of American small businesses do not have a website according to Square and Mercury Analytics research. This article focuses on how small businesses can leverage digital marketing to achieve greater success and enhance their market opportunities.

Digital marketing should be a tool that every serious small business should utilize. Digital marketing goes by many names such as e-commerce marketing, online marketing, and internet marketing. Digital marketing can be defined as “the marketing of products or services using digital channels to reach consumers.” The key objective is to promote brands the usage of the internet.

Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. Some digital marketing channels include websites, social media platforms, email marketing, search engine optimization (SEO), blogging, podcasts, and online advertising to name a few. Beyond technology gimmicks, businesses should know their customers and their core competencies. Digital marketing is not a silver bullet. Digital marketing is a tool for the savvy business professional.

Catherine Juan, Donnie Greiling, and Catherine Buerkle, authors of Internet Marketing: Start to Finish, suggest that effective digital marketing requires plenty of careful planning. They add, “The heart of getting real traction out of your internet marketing program is to tie marketing and sales data together, with metrics. Track what you’re doing, track the impact, and track the resulting sales.” Looking at the landscape of technology and internet innovation, small businesses should think strategically about the following five digital marketing trends:

Artificial Intelligence – Some people develop elaborate doom-day scenarios of machines to control the world. However, artificial intelligence (AI) is becoming a way of life in marketing. AI can be defined as ‘the theory and development of computer systems able to perform tasks that normally require human intelligence.’ Voice Activation technology like Amazon’s Echo is bringing AI into public attention. By 2020, customers will manage 85% of their purchases without interacting with a person.

Internet Searching – Buyers are more knowledgeable than ever with access to the internet. In fact, 81% of shoppers conduct online research before making big purchases. Thus, exploring how to utilize search engine optimization and getting your business at the top of searches is an invaluable step.

Mobile Communications – Most Americans have grown accustomed to instant gratification and easy access to technology. Mobile and tablet e-commerce will reach $293B by 2018. Smartphone and tablets are part of this wave of innovation. Mobile will account for 72% of the U.S. digital ad spend by 2019. Marketers recognize that mobile marketing is an untapped business tool.

Social Media – Social media platforms, like Facebook, allows buyers to connect with each other virtually. 65% of business-to-business companies have acquired customers through LinkedIn ads. Marketers realize this value.

Web Content – Good content will attract customers. In fact, customers are more likely to purchase from sellers with good, relevant videos/photos on their website. 52% of marketing professionals globally name the video as the type of content with the best ROI.

Faced with the tenants of competition, small businesses need to utilize digital marketing. Some small businesses may be hesitant to explore digital marketing due to their lack of trust and understanding of the internet. Philip Kotler and Kevin Keller, authors of Marketing Management, note “Top firms are comfortable using technology to improve the way they do business with their business-to-business customers.”

This article demonstrated that today’s small businesses can utilize digital marketing to enhance their market opportunities. Hopefully, gaining this knowledge will help business owners so that they will not continue to bury their heads in the sand. The internet is here to stay. Pray that you are listening to this message.

© 2017 by DD Green

5 Examples When Political Hypocrisy Harms America!

Are there, actually, so many ignorant Americans, or, simply, do they, purposely, enjoy ignoring reality, unless/ until, it fits, neatly, into their personal/ political agenda, and/ or, perceived, self – interest? Why do voters, allow, constant, political hypocrisy, when viable solutions/ well – considered actions, are needed? How many times have you witnessed, and/ or, heard, a politician say one thing, and do, something, quite – different? When, these individuals, attempt to take credit, for a popular program/ idea, although, they voted against it, I they trying to fool us, or are we the fools, because, we permit this behavior, rather than demanding, better? With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, 5 examples, when these hypocritical behaviors and actions, harm this nation.

1. Pandemic: Remember – back, to the early stages of this horrific pandemic, when President Donald Trump, and many, in his political party, first, denied there was a potential crisis, then, ignored it, and followed, that, by declaring, the process, and health crisis, was a hoax! Although, the past President, was not responsible for the virus, many believe, his behavior, rhetoric, and actions, led to far – worse results! Is it possible, to be, any more, of a hypocrite, than to harm the public health efforts, while, appearing to do, all he could, to down – play the risks, and equate economic challenges, with saving and preserving lives?

2. Sane gun safety: For decades, many gun owners, and manufacturers, have seemed to try to hide behind, what they referred to, as their 2nd Amendment Rights, every time, there was a call, for some sane gun safety measures, to reduce the many deaths, etc, especially, mass shootings, etc! It is interesting, that amendment, used the, Right to Bear Arms, predominantly, to protect, states rights, to form a militia, for protection, against foreign invaders, back in the late – 18th Century. Guns at that time, took, nearly, two minutes, to reload, so how could the Founding Fathers, have predicted, assault weapons, which would fire, multiple rounds, in that period of time. Gun manufacturers, and their organization, the National Rifle Association, have done a superb job, trying to convince us, these gun – rights, were limitless, and making, hunters, believe, someone was trying, to take away, their guns. But, couldn’t we have sane regulations, for the public safety, without harming, anyone’s true rights?

3. Immigration: The only people living in the United States, whose ancestors, were born here, are the Native Americans! Every one, else, is an immigrant! We have always, been a nation, which declared, we welcomed immigrants, yet, certain politicians, especially, recently, have used the issue, to use hatred, and fears, as a political weapon!

4. Addressing systemic racism: How can we call ourselves, a democracy, unless/ until, we honor, all our freedoms, instead of, only, selectively, favoring, those, which serve our purposes? However, we often witness, systemic racism, in police enforcement, Courts/ Justice, employment and educational opportunities, etc, despite, the politicians, denials, and statements, to the contrary!

5. Environmental and Climate issues: Each generation should consider itself, caretakers, of our planet, and strive, to leave it, to the next generation, better, than we found it! Those, we elect to serve and represent us, are, at – best, hypocrites, when/ if, they don’t proactively, address, environmental and climate challenges, and issues!

We must demand better, from those we elect! We can’t permit, this constant hypocrisy!

Role of Music in Human Life

Music is passion

Music is energy

Music is joy

Music is creativity

Music is eternal

Music is love

Music is soul

Music is life

Music is one of the greatest creations of human kind in the course of history. It is creativity in a pure and undiluted form and format. Music plays a vital role in our daily life. It is a way of expressing our feelings and emotions. Music is a way to escape life, which gives us relief in pain and helps us to reduce the stress of the daily routine. It helps us to calm down, an even excites us in the moment of joy. Moreover, it enriches the mind and gives us self confidence.

Music surrounds our lives at different moments of lives, whether we hear it on the radio, on television, from our car and home stereos. Different kinds of music are appropriate for different occasions. We come across it in the mellifluous tunes of a classical concert or in the devotional strains of a bhajan, the wedding band, or the reaper in the fields breaking into song to express the joys of life. Even warbling in the bathroom gives us a happy start to the day. Music has a very powerful therapeutic effect on the human psyche. It has always been part of our association with specific emotions, and those emotions themselves have given rise to great music.

The origins of Indian music can be traced back to the chanting of the Sama Veda nearly 4,000 years ago. The primacy of the voice, and the association of musical sound with prayer, were thus established early in the history of Indian music. Today, music is available for us in different forms and the choice for music varies from person to person just as the reading choices vary from one another. There is folk music, classical music, devotional music, instrumental, jazz, rock music, pop music, hindi movie songs and many more.

In the modern world, Music has gained an honourable designation of ‘HEALING WITHOUT MEDICINE’. Doctors feel that music therapy has been helping them in treating many people with problems like dementia, dyslexia depression and trauma.” Many children with learning disability and poor co-ordination have been able to learn, and respond to set pieces of music. Many people with genetic disability have found a new light in the form of music.

Dance critic Ashish Khokar cites an experiment as proof: “Music is produced from sound, and sound affects our sense perception in many ways. Even fish in an aquarium were once made to listen to different kinds of music and it was found that their movements corresponded with the beat of the music. Mind you, fish do not hear, they only felt the vibrations of the sound through water. So you can imagine what a profound effect sound and music might have on the human mind.”

Anand Avinash, founder of the Neuro Linguistic Consciousness workshop who has researched music therapy says,”the mystics and saints from ancient to modern times have shown how music can kindle the higher centers of the mind and enhance quality of life.” Mantras, or chants used in the West, repeated monotonously, help the mind to achieve a sense of balance. A combination of the sounds in Sanskrit mantras produce certain positive vibrations and elevate the mind to a higher lever of consciousness.

We all know that meditation cleanses the system of its negative energies and vibrations. And music is a powerful aid to meditation. In many meditation workshops, music is used to make people more aware of their moods and feelings. People are made to lie down and empty their minds and then listen to the music which is systematically changed so that they can fit through different emotions and state of consciousness.

Many people also believe that any music you respond to positively will work for you, regardless of its content. Thus, even pop music might work wonders for you.

Music affects all of us in some way or the other. It also is the most common interest of many people. People who love music, listen to it while traveling, reading, meditation, walking, some even have soft music while working in their busy routine. It helps them to relax and escape from the stress of our day-to-day lives. It can transport us to another time or place and it is a great feeling of seeing or doing or experiencing something different. People have special music corner for themselves and some people give importance to listening in silence and some people love to read with light music and even some people love listening to music before sleeping. Many people love listening to music in bathroom because they feel it is one of the few rooms in the home where privacy is routinely respected. Some people also love to sing in the bathroom and are called ‘bathroom singers’. Music has now become a part of our life as it serves different purposes for each one of us.

  • It serves as an entertainment tool. For instance, in an occasion or event, music plays a vital role that makes the event to be lively for the people. Similarly, it creates cordial relationship among the people.
  • Moreover, it serves as a tool for corrective measure. Music tell the people on the habit that is uncultured so that such behavior can be for better. Furthermore, it is an agent that is used to educate people. Music can easily convey message to the friends and enemies.
  • It serves as tool for settling dispute between two or more people. It often helps to put an end to disagreements after listening to related meaningful songs. Music is played for the group to show harmony among them.
  • Music also serves as a source of income to human life. It is a profession of particular classes of people like lyricist, playback singers, music directors, musicians, musical instrument players, djs etc.
  • Lastly, music serves as a message or symbol that indicates the occurrence that is going on in a particular place or event. For instance, If bad occurrence happen in a particular place the type of music played their will show the audience or listens what happened in that event. The type of music played will justify to the listeners what actually going on there.