Kampala and Coming of Shopping Malls

Kampala is the capital city of Uganda started way back in 1880 by the king of Buganda as a hurting ground of the impalas, That is how the Kabaka’s subject got the name “Kampala” meaning the hill of impala, “Ka mpala”

There was a british Army officer during the time called Captain Fredrick Lugard built a fort at Old Kampala hill who further established Kampala as an administrative city during that time and ever since it has been.

Kampala started with seven hills, now has many as twenty hills, has a lot of historical and beautiful places like the Kasubi tombs, the burial places of the kings of Buganda, Mengo palace one of the oldest African palaces, Bahai temple, Namugongo’ Shrines which commemorates Christians that were burnt alive in 1886 on order of Kabaka of Buganda, the Uganda museum featuring display the uganda cultural heritage, a vivid reminder of the fabled past, The National theatre which opened in 1959. “Makerere university” one of the best universities in Africa. Mulago hospital which was the best and largest in East Africa, Namirembe cathedral, Rubaga Cathedral, Kibuli mosque, old Kampala mosque all make up Kampala as great city.

Kampala is well known as” the green city in the sun” due to it’s location near the equator and lake Victoria. Kampala has population of nearly 3 millions during the day and 1.5 during the night.

The city has been expanding greatly,attracting tourists and also known for the last common wealth meeting which took place in 2007. New hotels and shopping malls have been set up such Kasumba Square Mall at the edge of Kampala Northern bypass and Busega Round About, Garden City at Yusuf Lule Rd in Nakasero, Lugogo mall at Lugogo, and many in the business district .

Many five star hotels like Speke resort Munyonyo, Serena hotel, Sheraton hotel, Grand Imperial etc. are turning Kampala to be a modern City, it is a good place to visit , people are friendly, the weather is good and all international currencies can be used.

True Tale of a Tiger Bayoneted to Death

.The year was 1954, 17 Sikh was located at Agra and commanded by Lieutenant Colonel Shamsher Singh, whose outstanding leadership and exploits in the 1947-48 war in Jammu and Kashmir were part of regimental lore. The unit was out on a training camp in a forest near Shivpuri, which was to culminate in a test exercise.

One day, Sepoy Fauja Singh, who was part of the officer’s mess staff, went to collect firewood for the mess kitchen. Suddenly, a tigress jumped out from a thicket and pounced on him. Instinctively, he tried to fight her off with his bare hands. After a brief struggle, the tigress caught Fauja Singh’s turban in her mouth and thinking that she had got the kill, disappeared back into the thicket. Fauja Singh was badly mauled and he was evacuated to the military hospital immediately, but more to the point, he was extremely upset about the loss of his turban.

More reports poured in about the tigress with four cubs, who had turned into a man-eater, it seemed. She had killed two persons from a village nearby. True to the Indian Army tradition, this didn’t stop the training, which continued as per plan, and the test exercise was cleared with honors.

At the end of the exercise Lt. Col Shamsher Singh proposed to his Brigade Commander, Brigadier Danny Misra, that since the tigress had turned into a maneater and the area was used by the brigade for training, it would be prudent to kill the tigress. Back in those days, shikar was allowed in the Army and a hobby for some. In that spirit, Brig Danny Misra agreed to the proposal, but with a rider.

“Shamsher,” he said. “Killing a tiger with rifles is too easy. Can the Sikhs do it with bayonets?” Never one to shy away from a challenge, Singh said, “So shall

it be, Sir!”

The die was cast. Shamsher returned and briefed his unit. He prepped his soldiers by telling them stories of how Hari Singh Nalwa, commander-in-chief of the Sikh Khalsa army, had once killed a tiger with his bare hands by catching hold of its tongue and choking it.

It was decided that the unit would assault the general area where the tigress was suspected to have hidden in traditional infantry manner. Once the tigress attacked an individual, he must use the bayonet to counter-attack it while the personnel on his flanks would turn inwards to attack the tigress with bayonets and finish the task. This drill was rehearsed to perfection. Next morning, two companies of 17 Sikh formed an assault line 200 yards long, with the Commanding Officer’s party in the center.

Bayonets were fixed on the Enfield.303 rifles and the assault commenced.

It was a surreal scene: bayonets glinted in the morning sun with soldiers of 17 Sikh shouting “Jo bole so nihal!”, out to kill a maneating tigress with only bayonets! On the far side of the suspected area, the Divisional Commander, General Dargalkar, and the Brig Danny Misra sat on a machan with sporting rifles. Misra didn’t believe the tigress could be killed with bayonets. His plan was that the assault by 17 Sikh would drive the tigress towards the machan, where Gen Dargalkar and he would kill her.

The movement of the assault line was laborious due to the broken terrain but after 20 minutes, the den of the tigress was located.

She had fled, but her three cubs were found, captured alive and later presented to the Agra zoo. Fauja Singh’s turban was also found in the den.

The assault line formed again and moved forward with a regimental war cry.

After 10 minutes, the roar of the tigress was heard. Singh shouted to his

boys, “Tagde ho jao!” (“Gird up and get ready for action!”). And then, suddenly, the tigress leaped out of the thicket and attacked the assault line. Sepoy Sucha Singh was directly in front and he adopted the traditional bayonet fighting stance, meeting the tigress’ assault head-on with his weapon. As she came at him, he plunged his bayonet into her chest. It got buried to the hilt, inside the tigress’ chest, but the momentum of her charge knocked Sucha Singh down.

Both he and the tigress fell 10 yards forward. As per the rehearsed drill, the soldiers on the flanks turned inwards and pounced on the tigress, pinning

her down with their bayonets. It wasn’t necessary. Sucha Singh had already pierced her heart.

It was then that the sound of a rifle shot was heard.

Shamsher was livid with anger, thinking one of his men had disobeyed orders. He

rushed to the scene and asked who had fired the shot. The company assured him no shot had been fired and the report had come from the direction of the

machan. Shamsher ordered the success signal be fired with the Very Light Pistol and 500 hundred voices joined him in the long jaikara of “Jo Bole So Nihal!’.

Then Shamsher rushed to Sucha Singh, who was badly mauled but on inquiry

about his wounds said, “Saab Ji main tan theek haan, par woh sali sherni meri rifle lai gayee.” (“Sir, I am OK but the damn tigress has taken off with my rifle”). The loss of a weapon is a very serious lapse in the army! Sucha Singh was assured that the rifle has been recovered and that he was now nearly at par with the great Hari Singh Nalwa for having single-handedly killed a tigress. He was evacuated to the military hospital.

A telegram was dispatched to Fauja Singh: “Revenge taken! Tigress killed!Turban recovered!” Sepoy Sucha Singh was immediately promoted to LanceNaik and on that day, 17 Sikh was rechristened the Tiger Battalion.

The bayonet of Sucha Singh had developed a 10-degree curve due to the force of the impact with the tigress. A most unusual occurrence, as bayonets are usually made of brittle metal designed to pierce and break when it hits a hard surface. Shamsher directed Sucha Singh’s bayonet must be kept as a trophy. The Quarter Master in his enthusiasm to get Sucha Singh his replacement mistakenly sent the bayonet back to the ordinance depot for replacement. Fortunately, it was located and brought right back to the unit. The bayonet, along with the skin of the tigress and news paper coverage of the event, still adorn the officers’ mess of 17 Sikh ­The Tiger Battalion.

While Sucha Singh was being taken to the military hospital, Shamsher went to the machan to report the success of the mission to Misra and Dargalkar, who was still on the machan.

To his amusement and the embarrassment of the VIPs, Shamsher learned that in the excitement of the whole action, one of the rifles from the VIP machan had

dropped to the ground. That was the rifle shot Shamsher had heard!

Later, Misra along with Shamsher went to meet Sucha Singh in the hospital. The brigadier asked Sucha Singh, “Kya aapne hi sherni ko mara tha?” (“Are you

the one who killed the tigress?”) A peeved Sucha Singh replied, “Asli bayonet toh mainne hi mara tha, sir, par mari hui sherni par bad mein aur bhi maarte gaye. Aur mainne suna ki dar ke mare VIP machan se, kisi rifle nichhe gir kar fire ho gayee.” (“I’m the one who got her with the bayonet first, but others attacked the dead tigress too. And I heard that up in the VIP machan, someone got so scared that they dropped their rifle by mistake and fired it.”)

Nine years later, Colonel Shamsher as the Centre Commandant of the Sikh Regimental Centre at Meerut Cantonment, was interviewing soldiers going on a pension when he heard the familiar voice of Havaldar Sucha Singh. He reported that he was going on pension. Shamsher took a quick decision and directed the pension orders to be canceled.

Instead, Sucha Singh was promoted to the rank of Jemadar. There were objections from higher headquarters, but Shamsher had a simple reply:

“Sucha Singh is probably the only man in history to have killed a tigress with a bayonet. He deserves to be a JCO!”

The Waterboys Biography and Top 10 Songs

One of my old work colleagues (Graig M) got me into The Waterboys because we used to travel around the UK repairing PC’s and spent a lot of time driving and The Waterboys was one of his favourite CD’s to play and then because I liked it we used to listen to it more often. When I got paid one month I went out to HMV and bought four The Waterboys CD’s (I often spend most of my wages on CD’s and music) and listen to them a lot. Craig is also responsible for some of the other music I am into.

The Waterboys were formed by Mike Scott in 1983 and Mike is the only member to have remained from then til now. There have been many members over the years, some being: Anthony Thistlethwaite, Roddy Lorimer, Martyn Swain, Kevin Wilkinson, Eddi Reader, Karl Wallinger and Chris Whitten. Their musical style is a mix of Celtic, Folk and Rock N’ Roll. Some people have dubbed The Waterboys sound “The Big Music” which is named after a song off the A Pagan Place album. The same term has been used to describe some other bands such as World Party, The Alarm, Simple Minds, The Hothouse Flyers and Big Country, and a lot of their songs are centered around spirituality. The name The Waterboys is taken from Lou Reed’s song The Kids.

The self titled debut album The Waterboys was released in 1983 and has one of their most famous songs on it, A Girl Called Johnny. The song is a tribute to Patti Smith who was a great inspiration to Mike Scott alongside the likes of Bob Dylan and David Bowie. The original track listing only had eight songs but the album was re-released in 2002 and has an additional seven songs on it.

When A Pagan Place was released in 1984 it is known that the recording for it started even before The Waterboys album was released. The recording was done in two separate sessions, one in 1982 and the second in 1983 with new band members joining for the second session. This album too was re-released in 2002 with additional songs from the first recording session. Following the release The Waterboys toured the UK, with them also supporting U2 and The Pretenders at Glastonbury Festival.

1985 saw the release of This Is The Sea and was much more successful than the previous two albums and boasts their biggest hit The Whole Of The Moon which reached #26 in the UK. The song could have had more promotion, but Mike Scott refused to perform on Top Of The Pops due to them insisting they must lip sync.

The second phase of The Waterboys style started just before the release of Fisherman’s Blues in 1988 and saw them move from The Big Music into the Raggle Taggle Band style which was influenced by Mike Scott moving to Ireland and the folk music there. The album is their most successful album to date containing songs like Strange Boat, And A Bang On The Ear and Fisherman’s Blues.

Room To Roam was released in 1990 and followed in the folk style of the previous album. The album is apparently named after a passage in a George MacDonald book, Phantastes. Some of the hits from the album are A Man Is In Love, The Raggle Taggle Gypsy, Further Up – Further In and Something That Is Gone.

My favourite of The Waterboys albums, Dream Harder was released in 1993 and is a return to the more Rock style of their earlier albums. The song The Return of Pan is about the Greek God also the song The Return Of Jimi Hendrix is one of my favourite tracks on the album. Some of the other hits from the album are Corn Circles, Glastonbury Song and Preparing to Fly.

A Rock In The Weary Land was released in 2000 and was the first for seven years due to Mike Scott pursuing his solo career. The album saw another shift in style inspired by Radiohead and Beck, and Mike Scott described the style as “Sonic Rock”, another change happened in 2003 when they released Universal Hall which is mostly an acoustic album and a return to some of their earlier Celtic music.

In 2007 The Waterboys released a new album Book Of Lightning and contains some new hits like Love Will Shoot You Down, You In The Sky and The Man With The Wind At His Heels. The Waterboys played at the Return To Peace And Love Festival in Sweden on March 11th 2008.

My Top 10 The Waterboys Songs are:

01. Glastonbury Song

02. The Return Of Jimi Hendrix

03. The Whole Of The Moon

04. A Pagan Place

05. All The Things She Gave Me

06. We Are Jonah

07. Strange Boat

08. The Big Music

09. Winter Winter

10. Spiritual City

9 E-Commerce Tips for the Holiday Shopping Season

It hardly seems possible that we’re entering yet another holiday shopping season. Year after year, advertisers start campaigning to win over early-bird shoppers earlier and earlier. Christmas decorations emerge in retail stores before some families are even planning for Halloween. So in light of preparing well in advance, here are some tips to prepare your e-commerce site for the 2013 holiday shopping season.

Use Holiday Terms in Your Campaigns

You can capitalize on early-bird shoppers by using those keywords in some of your campaigns. Do your due diligence first to analyze the potential in your particular niche, but incorporating key phrases related to the holiday shopping season could tap into the early-shopper market. Terms such as “early holiday discounts,” “pre-holiday sale,” “Christmas shopping,” and similar terms combined with your niche keywords can be effective in the pre-season with early shoppers.

Promote Pre-Season Prices on Hot-Ticket Items

Some shoppers specifically seek out early deals on hot items. The Skylanders video game is popular among children and teens right now, for example, and parents may be looking to buy game systems and characters before the prices start creeping up in time for the busy shopping season. If you’re offering a hot seller at discounted prices, let shoppers know.

Analyze Last Year’s Performance

Now’s the time when you should be carefully analyzing last year’s performance. What marketing tactics did you use, and how well did they perform? Should you allocate more of your budget to PPC or organic SEO this year? If you’re using content marketing, start planning your efforts and getting the ball rolling.

Get your plans in place now. If you need to hire a copywriter to spice up your product descriptions or run a branding campaign, you have the time to do so. But if you wait until holiday shopping season is in full swing, you’ll be chasing your tail.

Ramp Up Your Product Descriptions

Your product descriptions are what will sell your inventory at the end of the day. You can get visitors to your site by optimizing and using PPC – but your product descriptions are what will drive conversions. Take a close look at your product copy and revitalize it. Run some A/B tests to drill down to the most effective headlines and descriptions. You can also start planning how you’ll incorporate holiday-relevant copy in your descriptions, such as “must-have 2013 Christmas item for teens,” or “on the 2013 holiday hot list.”

Take Advantage of Google+

Google is really pushing Google+, so you should be using it to your advantage. Make sure your physical location information is up to date, and make sure you’re sharing your compelling content there. There’s a definite SEO benefit to Google+, not to mention you can drive additional traffic through your connections.

Fine-Tune Your Local Business Presence

If you also have a brick-and-mortar location, make sure your local business presence is solid. Local customers will find you online this holiday season. Update your hours, contact information, physical address, and description. Make sure your description is relevant and keyword-rich, including the main products you sell. Give directions if your location is tough to find.

Use Retargeting

Now is the perfect time to start using retargeting. Because shoppers are browsing the web for ideas, they may spend some time on your site and then leave without making a purchase. After all, they have plenty of time to place orders before the holidays.

But you can make sure you stay top-of-mind in consumers’ minds – and give them an incentive to buy – by using retargeting. Hit up visitors with special offers and deep discounts on items that are sure to be best-sellers, and offer some motivation by letting them know the items they looked at are in low supply at the current prices.

Be a Resource

Everyone has at least one difficult-to-buy-for person on their holiday gift-giving list, and shoppers are always looking for great gift ideas. Be a resource to your visitors by offering tips on finding the best deals, what’s hot on this year’s wish lists for different recipients, ages, and so on, and other fun and informative information. The more valuable content you provide, the better your organic rankings and the more likely visitors are to share your content.

Pay Attention to Mobile

More people are shopping via mobile devices than ever, so it’s critically important to ensure your site is mobile-optimized. This is particularly difficult with e-commerce, as the many product listings and the check-out process are often difficult to make mobile-friendly. But if you neglect the mobile audience, you’re going to lose valuable conversions. Your PPC ads are going to show up for mobile users, too, but they’ll bounce quickly when they realize how difficult it’s going to be to complete the checkout process from a smartphone.

It’s not too early to start thinking about the holiday shopping season. Retail stores already have holiday inventory on the shelves, and shoppers are going to be scouring the web for ideas and deals soon. Tap into the opportunity by heading into this year’s holiday season armed with your best marketing efforts.

Realistic Magazine Fed Paintball Guns

There is a common complaint among many in our sport about the realism of the weaponry used – it just isn’t very realistic. Even some of the best tactical markers are still missing the mark in realism, leaving players still hungry for a more authentic experience. In most cases, it’s fairly easy to spot a paintball marker because of the large hopper that sits on top to hold it’s ammo. This is problematic for at least two reasons: 1) it takes away some of the realism of your gun, and 2) the hopper can easily give away your position on the field if you are trying to hide behind cover – this piece sticks up! This can defeat the purpose of “low-profile play”, which means stealthy and subtle styles of movement during the game, sometimes consisting of a complete non-exposure of the player and his position on the field.

Thankfully, there is a viable solution to this problem in both realism and profile – magazine-fed markers. Just like in a real rifle, magazine-fed paintball guns are fitted with a functional magazine which holds paintballs and uses spring-loaded pressure to feed them into the marker. This makes the gun look and function much more like “the real thing,” adding more realism and excitement to the sport of scenario paintball. These new markers provide a much-desired change to the traditional hopper fed paintball gun. While there is some cost associated with upgrading to this type of marker, many players are proudly making the switch. Best brands of mag fed guns include the Rap4 468 and MK5 series, Honorcore, Tiberius Arms, Spyder and even Tippmann is offering a new version.

There are many benefits to owning a good magazine fed paintball marker. The most obvious is that it looks completely real. To many players, this is a huge factor. Some of the best brands of magazine fed tactical paintball guns are virtually indistinguishable from the real thing. Removing the hopper also makes for much better low-profile play, making your weapon smaller and much easier to wield. A large, fully loaded hopper on top of your marker gives it a different balance making it trickier to be more accurate as compared with a good mag fed system. Once you pop in the clip, your gun is a closed system that won’t spill paintballs everywhere. It’s common for a hopper to come loose during play or lose ammo when taking it off. Compared to the sleek profile of the new magazine fed paintball guns, hopper fed systems are clumsy, bulky and make your marker look like a toy.

Mag fed markers are not without their critics however. Opponents of the magazine-fed movement make a few valid claims against this change. The biggest of these is that a magazine can’t hold nearly as much ammo as a traditional hopper. For lengthy scenarios that may require lots of shooting, you need to go in with as much ammo as possible. With the standard hopper holding at least 200 rounds, it will take at least ten 18 or 20 round magazines to match the same capacity; this is a lot to carry. Fortunately, there are other realistic accessories that offer ways to carry these accessories such as tactical vests. Much like their real life counterpart, a tactical paintball vest outfitted with several magazine pouches are a great way to pack numerous loaded magazines in a very balanced manner, close to the body. Not only does a good vest offer terrific help in carrying your mags, but it also brings a cool look to your scenario outfit and adds extra protection against incoming bullets.

Another valid complaint about magazine fed paintball guns is the magazine clips themselves. Most magazines for tactical markers rely on a spring and mechanical actions to feed the ammo, thus creating a larger probability the marker will jam, misfire, or break altogether. While this was more of a problem in the beginning, most magazine fed paintball guns have been out long enough for these errors to have been ironed out, however some brands are definitely better than others. Rap4’s Dmags are some of the most user friendly in both durability, function and price. While most paintball gun magazines run between $25-$40, Dmags cost about $10 and even less if bought in a package deal. The best paintball gun magazines are also compatible with shaped projectiles like First Strike ammo; Dmags will also work with this precision paintball bullet.

If you are just beginning into the sport, be aware that a hopper-based system will be your cheapest, easiest and most common route. If you have been in the sport for a while and are considering the switch to a magazine fed system, weigh out the pros and cons before the commitment. Do play a position where you need lots of ammo quickly? Will you have time to reload if you run out? Is stealth critical in your scenario? Do you long for a realistic scenario but feel you’re using a “toy”? These are all valid considerations. So, the debate continues – and likely will from now on. Players have made it clear that they want options and want to step up the reality factor in their game. Manufacturers have heard this request loud and clear and magazine-fed markers are definitely moving in the right direction toward becoming the main choice in paintball.

Songs That Mention Specific Prices For A Product Or Service

These days the sight of a land line phone seems like a relic from the distant past, so imagine how difficult it is for young folks now to conceive of a hand cranked phone. Actually, it has not been all that long ago that such communication devices were still in use.

According to the web site of a national TV network, it was on October 11 of 1983 that the last hand-cranked phone service went dead. On that day the antiquated phone system, operating at the Bryant Pond, Maine company, was the last to switch to dial service.

A few decades later, pay phones have suffered the same demise, even though the image of them will last much longer because of music. The image of people inserting coins to reach someone they love can be found in some of the most treasured recordings in rock and country music history.

On most of them the price is ten cents, and it stayed that way long after the rates had increased to a quarter to thirty five cents late in the last century. In fact, indie power pop band Fountains of Wayne struck with the old rate of ten cents when they recorded “Hung Up On You” for the album Welcome Interstate Managers in 2002.

Most songwriters avoid listing the cost of items in their songs, for it usually dates the record. Here are ten songs that, thankfully, ignore that omission by mentioning the price of a certain product or service.

Saturday Night Special by Lynyrd Skynyrd

In an unlikely call for gun control, the Southern rockers bemoan that for twenty dollars can buy you a handgun.

Haywire by the Jayhawks

The song from the Sound of Lies album mentions a restaurant in Pittsburgh, where you can get a sandwich for fifteen and a dime.

So Long It’s Been Good To Know You by Woody Guthrie

At the local grocery store, the folk singer despises the fact that it costs two pounds of gold for a pound of butter.

Ten Cents a Coup by Phil Ochs

Of course the protest singer aims this song at the White House, referring to Nixon and Agnew as a comic duo like Laurel and Hardy.

Ten Cents a Dance by Ella Fitzgerald

This standard has been covered by major artists across various genres, but it is mostly associated with Ella.

Go Tell Roger by the Kingston Trio

According to the man in this track from the folk group, two cents and a penny can you buy you a set of big wax lips.

Back When Gas Was Thirty Cents a Gallon by Tom T. Hall

The country legend fondly recalls when it took just over a few bucks to fill your tank, and nowadays drivers are tickled to find it under three dollars a gallon.

What the Price by Migos

Eighty for a show is the price listed in this hit, although the type of entertainment is never specified.

Blowin’ Down This Old Dusty Road by Woody Guthrie

Guthrie complains about the two dollar shoes hurting his feet, wishing that he could upgrade to a pair that cost ten bucks. It is obviously an old, old song.

I Love Rock And Roll by Joan Jett and the Blackhearts

When she commands that someone put another dime in the jukebox, Jett is remembering the past. When this hit the charts in the Eighties, each song cost a quarter in those musical vending machines.

Looking for Farmers Market Insurance?

As soon as the warmer weather winks at us, it’s time for the Farmers Market, that open space where farmers and others eager to earn some income from selling garden-picked fresh produce, out-of-the-oven baked delicacies, prepared food selections, drinks, fresh meat and fish – and even craft-work are displayed for passers-by searching good deals.

While the assortment on display by the selling vendors is a varied sort, it is not a free-for-all decision. Prior to showing off their wares, sellers must meet the guidelines of the market board members as well as local regulations set down for the market selling and buying process.

Of course, the Farmers Market is vulnerable to exposure of all sorts of risks, be it theft, fire, storm-damage, liability and more.

Related insurance premiums are subject to a determination by the insurance companies in relation to the following:

• How many days a week or month of activity in the Farmers
• How many vendors, workers and customers at the marketplace
• The amount of insurance coverage that is purchased

Like any business venture, the Farmers Market owner, manager or vendor must make an honest analysis of goings-on and how they may relate to insurance protection.
Below are several forms of coverage that may pertain to any vendor or marketplace operator.
The Differing Forms of Insurance Coverage

1. Business Property
This coverage can shield the marketplace owner/operator, as well as the sellers. In the event of loss or damage to property or goods, it can reimburse up to the limits of any covered event.

2. Premises Liability
This covers legal fees and court verdicts decided against the insured in a lawsuit regarding injury, loss or damage liability to others.

3. Product Liability
This form of coverage protects the vendor in the event his or her product is the subject of a lawsuit associated with illness or injury.

4. Liquor Liability
This type of coverage shields the insured liquor provider from liability if someone purchases and imbues beer, wine or other type of alcoholic drink at the event and thereafter causes an accident or injury to another

5. Workers Compensation
Workers Comp ensures there will be funds for medical costs, lost wages for a worker who suffers injury or illness as a result of employment. It also protects the marketplace operator or vendor in the event of a related lawsuit.

You have just enjoyed a brief synopsis on the various forms of Farmers Market insurance coverage. For a more in-depth discussion about your particular situation and insurance needs, speak to a professional independent agent that can present you with a tailored policy at the most competitive quote.

20 Fast Facts About Retractable Awnings

If you feel excited to read this article, you probably already know at least a little about the advantages of retractable awnings. If this piece looks totally random (“20 Fast Facts About Kibbles Cat Food”), then what you’ll read here will probably surprise you. Here is a shotgun approach to the specifications and benefits of modern awnings to catch you up on why they are attracting a growing consumer base.

First, a quick disclaimer: As you read, you may wish certain points were explained in more detail. Since this article is a sort of “beach read” of awnings education, you won’t find a ton of background information here. But if you’d like to hear these facts expanded upon, feel free to check my site. And now, here are some quick and dirty facts about retractable awnings.

  1. They are, in essence, over-sized swatches of water-proof fabric stretched on a frame and attached to your house. This is what you might call simple brilliance.
  2. They need approximately 6 inches of open, lengthwise wall (or roof) space to be installed.
  3. These awnings can be unfurled or retracted in less than a minute–either by hand or automatically via a remote control.
  4. Recent models have weather sensors that automatically lower the awnings on bright, hot days and store them when a heavy rain storm or gale-force winds could damage them.
  5. A phrase all home and business owners love: “No maintenance?”
  6. By controlling sunlight, awnings serve a very useful function: they decrease heat and cut UV rays.
  7. Awnings serve as an outdoor expansion of your business or residential space–and Do It Yourself-types like to design “outdoor rooms” with awnings that extend the styles and colors of the building interior.
  8. If you own a business or manage properties, retractable awnings can expand your seating capacity and raise property values without the services of an architect or general contractor.
  9. Next time you’re downtown, look around: there’s an increasing trend to use awnings as commercial signage for businesses.
  10. Awnings positively affect the interior of your home. When installed over windows, they cut glare by 94 percent and exterior heat by 77 percent.
  11. That means that they bring down inside temperatures by 8 to 15 degrees and reduce air conditioning costs by 25 percent.
  12. When it comes to real estate, each dollar saved on utility bills translates into $10 to $15 of resale value. If you do the calculations, you see that awnings can add one to two thousand dollars of resale value to your home. And that’s a conservative estimate.
  13. Realtors say that a building’s outside appearance is a huge factor in home sales. Awnings give your home strong curb appeal.
  14. They also create unique new atmospheres. Have you ever had coffee and conversation “in the rain?” Ever lounged in a hot tub while snow drifts down around (but not on) you?
  15. Retractable awnings let you sun-bathe, eat in the shade, enjoy a sun-warmed autumn deck and watch the stars–all in the same space.
  16. They can be “strategically” used to cover unsightly rough patches on your home’s exterior, like that place where the utility man botched the repair job.
  17. Awnings add more living area: eat, talk, and entertain.
  18. When awnings are installed over windows, they make cooler, more spacious rooms inside the home, because there’s no need to fight harsh sunlight by pulling the blinds.
  19. They make the most of patio, deck, balcony, and poolside areas, making them more than stretches of bleached-blond wood and fiery concrete.
  20. Retractable awnings are environmentally friendly. They reduce electricity use, comply with EPA guidelines, and are made with sustainable materials.

Now you have a basic idea of why retractable awnings are gaining in popularity. How does it feel to have a higher awnings IQ?

Lil Wayne Ringtones – Download Ringtones by Lil Wayne

Lil Wayne is one of the most popular musical artists of the 21st Century and his songs are known and loved around the world. Lil Wayne Ringtones are some of the hottest ringtones in North America because of the popularity of his music. Lil Wayne Ringtones have reached the top of the Billboard RingMasters Chart and the songs have become #1 singles in many countries including the United States.

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How to Hit Your Target Market Bullseye Every Time

THE IDEAL CUSTOMER: ME

My experience as a customer got me to thinking about how nutraceutical marketers seem to ignore me.

I’m in a market segment best labeled as “grumpy old men” (GOMs).

No, seriously.

I know I’m in it because my wife keeps telling me so. Old. Irritable. Curmudgeonly.

And I feel ignored by supplement companies.

How so?

For one thing, I’ve subscribed to numerous online newsletters about alternative health. What I’ve received is invariably so generalized that I get the impression the businesses sending them out don’t even know I exist.

This is surprising, since I exhibit two of the top criteria of an ideal customer.

First, I have spendable income that I allocate to supplements.

Second, I’m very, very concerned about how to slow down age-related health challenges.

That’s just a start.

If you’re doing good research, you’ll know a few additional useful tidbits for marketing to me and my fellow GOMs.

Like everyone else, we have certain typical needs. We want to feel significant. We want you to know us and acknowledge our biggest health concerns.

Talking to me and my fellow GOMs will also tell you that we don’t think of ourselves as “old.” We despise feeling obsolete or removed from the mainstream youth culture.

We are increasingly concerned with longevity.

We are readers and information seekers. This characteristic alone makes us responsive to advertising.

Okay, right there are some major characteristics you can use for persuading me to know you, like you, trust you… and buy from you.

GOMs represent more than 10% of the U.S. population. Adding our age-group females to the equation more than doubles the market size.

I’m more than just a customer who’s feeling ignored.

I’m also a marketer who has figured out how to hit the market bullseye for my segment. And the strategy I discovered works for all other market segments, too.

My experience marketing a paid subscription newsletter illustrates what I found.

The conversion rate hovers right around 30%, with subscription renewals at about 75%.

That’s a pretty good conversion and a very low churn rate.

What I did was to first survey my free-subscription list to find just one demographic – fellow seniors with my same health concerns.

Then I sent that group to a landing page specifically designed to address their needs.

That’s it.

EASIEST WAY TO HIT THE TARGET

What I’ve described is widely known among marketers who use email marketing.

This practice is known as list segmentation.

In other words, carving out one particular segment of a bigger subscriber list, then addressing the particular needs of that segment.

Conceptually it’s nothing new. It simply capitalizes on the old marketing adage about finding out what people want, then providing it to them.

What I did has three key components that apply to all markets.

1) Define and select a target segment from a larger list.

This is pretty simple, since email hosting services have already set up the technical steps for list segmentation.

2) Create persuasive marketing copy that pushes all the hot buttons for that segment. This is crucial for getting people in your target segment to take the action you want them to take – i.e., buying your products.

In a nutshell, this step is all about communication. If Anthony Robbins’ definition is correct (and it is) – communication is the results you get.

If people aren’t buying, you’re not communicating.

3) Rinse and repeat for every segment you want to hit.

There’s no limit to how many segments you can define in your list.

I’ve mentioned just a few. The number seems limitless.

My best-ever copywriting mentor, Joshua Boswell, once mentioned that he sliced up a client list into 72 segments. 72!

My experience is not unique. It’s a common story that applies to every marketing segment in every industry.

Wait, there’s more!

BONUS BENEFIT TO YOUR ROI

Uncovering high-value customers via list segmentation also has a beneficial flip side. It lets you cull out ‘deadbeat’ subscribers.

I don’t mean to be cynical here. The truth is you probably built your list based on a bait piece, a free offering of some sort. That’s a good start. People love free stuff.

However, the vast majority of people who get free information won’t buy from you. They’ll most likely even ignore your emails, without ever unsubscribing. They just hang around on your list forever, buying nothing.

While that may be puzzling and maybe even annoying, it can also be costly. Email hosting providers charge more as your list grows. Eliminating ‘eternal non-buyers’ lets you trim your list down to actual and likely buyers.

Thus, the cost savings can be substantial. And spending time and money just on who’s left can skyrocket your ROI.

NEXT STEPS

So far I’ve merely outlined the concept of list segmentation and what you can expect from it. It’s clearly a fundamental strategy behind successful email marketing.

Of course, all the high-tech bells and whistles of list segmentation still depend on persuasive copy. Ultimately, that’s what drives every marketing strategy, no matter the platform.

That’s where I come in.