What Is a Game?

We probably all have a pretty good intuitive notion of what a game is. The general term “game” encompasses board games like chess and Monopoly, card games like poker and blackjack, casino games like roulette and slot machines, military war games, computer games, various kinds of play among children, and the list goes on. In academia we sometimes speak of game theory, in which multiple agents select strategies and tactics in order to maximize their gains within the framework of a well-defined set of game rules. When used in the context of console or computer-based entertainment, the word “game” usually conjures images of a three-dimensional virtual world featuring a humanoid, animal or vehicle as the main character under player control. (Or for the old geezers among us, perhaps it brings to mind images of two-dimensional classics like Pong, Pac-Man, or Donkey Kong.) In his excellent book, A Theory of Fun for Game Design, Raph Koster defines a game to be an interactive experience that provides the player with an increasingly challenging sequence of patterns which he or she learns and eventually masters. Koster’s asser-tion is that the activities of learning and mastering are at the heart of what we call “fun,” just as a joke becomes funny at the moment we “get it” by recognizing the pattern.

Video Games as Soft Real-Time Simulations

Most two- and three-dimensional video games are examples of what computer scientists would call soft real-time interactive agent-based computer simulations. Let’s break this phrase down in order to better understand what it means. In most video games, some subset of the real world -or an imaginary world- is modeled mathematically so that it can be manipulated by a computer. The model is an approximation to and a simplification of reality (even if it’s an imaginary reality), because it is clearly impractical to include every detail down to the level of atoms or quarks. Hence, the mathematical model is a simulation of the real or imagined game world. Approximation and simplification are two of the game developer’s most powerful tools. When used skillfully, even a greatly simplified model can sometimes be almost indistinguishable from reality and a lot more fun.

An agent-based simulation is one in which a number of distinct entities known as “agents” interact. This fits the description of most three-dimensional computer games very well, where the agents are vehicles, characters, fireballs, power dots and so on. Given the agent-based nature of most games, it should come as no surprise that most games nowadays are implemented in an object-oriented, or at least loosely object-based, programming language.

All interactive video games are temporal simulations, meaning that the vir- tual game world model is dynamic-the state of the game world changes over time as the game’s events and story unfold. A video game must also respond to unpredictable inputs from its human player(s)-thus interactive temporal simulations. Finally, most video games present their stories and respond to player input in real time, making them interactive real-time simulations.

One notable exception is in the category of turn-based games like computerized chess or non-real-time strategy games. But even these types of games usually provide the user with some form of real-time graphical user interface.

What Is a Game Engine?

The term “game engine” arose in the mid-1990s in reference to first-person shooter (FPS) games like the insanely popular Doom by id Software. Doom was architected with a reasonably well-defined separation between its core software components (such as the three-dimensional graphics rendering system, the collision detection system or the audio system) and the art assets, game worlds and rules of play that comprised the player’s gaming experience. The value of this separation became evident as developers began licensing games and retooling them into new products by creating new art, world layouts, weapons, characters, vehicles and game rules with only minimal changes to the “engine” software. This marked the birth of the “mod community”-a group of individual gamers and small independent studios that built new games by modifying existing games, using free toolkits pro- vided by the original developers. Towards the end of the 1990s, some games like Quake III Arena and Unreal were designed with reuse and “modding” in mind. Engines were made highly customizable via scripting languages like id’s Quake C, and engine licensing began to be a viable secondary revenue stream for the developers who created them. Today, game developers can license a game engine and reuse significant portions of its key software components in order to build games. While this practice still involves considerable investment in custom software engineering, it can be much more economical than developing all of the core engine components in-house. The line between a game and its engine is often blurry.

Some engines make a reasonably clear distinction, while others make almost no attempt to separate the two. In one game, the rendering code might “know” specifi-cally how to draw an orc. In another game, the rendering engine might provide general-purpose material and shading facilities, and “orc-ness” might be defined entirely in data. No studio makes a perfectly clear separation between the game and the engine, which is understandable considering that the definitions of these two components often shift as the game’s design solidifies.

Arguably a data-driven architecture is what differentiates a game engine from a piece of software that is a game but not an engine. When a game contains hard-coded logic or game rules, or employs special-case code to render specific types of game objects, it becomes difficult or impossible to reuse that software to make a different game. We should probably reserve the term “game engine” for software that is extensible and can be used as the foundation for many different games without major modification.

Clearly this is not a black-and-white distinction. We can think of a gamut of reusability onto which every engine falls. One would think that a game engine could be something akin to Apple QuickTime or Microsoft Windows Media Player-a general-purpose piece of software capable of playing virtually any game content imaginable. However, this ideal has not yet been achieved (and may never be). Most game engines are carefully crafted and fine-tuned to run a particular game on a particular hardware platform. And even the most general-purpose multiplatform engines are really only suitable for building games in one particular genre, such as first-person shooters or racing games. It’s safe to say that the more general-purpose a game engine or middleware component is, the less optimal it is for running a particular game on a particular platform.

This phenomenon occurs because designing any efficient piece of software invariably entails making trade-offs, and those trade-offs are based on assumptions about how the software will be used and/or about the target hardware on which it will run. For example, a rendering engine that was designed to handle intimate indoor environments probably won’t be very good at rendering vast outdoor environments. The indoor engine might use a binary space partitioning (BSP) tree or portal system to ensure that no geometry is drawn that is being occluded by walls or objects that are closer to the camera. The outdoor engine, on the other hand, might use a less-exact occlusion mechanism, or none at all, but it probably makes aggressive use of level-of-detail (LOD) techniques to ensure that distant objects are rendered with a minimum number of triangles, while using high-resolution triangle meshes for geome-try that is close to the camera.

The advent of ever-faster computer hardware and specialized graphics cards, along with ever-more-efficient rendering algorithms and data structures, is beginning to soften the differences between the graphics engines of different genres. It is now possible to use a first-person shooter engine to build a real-time strategy game, for example. However, the trade-off between generality and optimality still exists. A game can always be made more impressive by fine-tuning the engine to the specific requirements and constraints of a particular game and/or hardware platform.

Engine Differences Across Genres

Game engines are typically somewhat genre specific. An engine designed for a two-person fighting game in a boxing ring will be very different from a massively multiplayer online game (MMOG) engine or a first-person shooter (FPS) engine or a real-time strategy (RTS) engine. However, there is also a great deal of overlap-all 3D games, regardless of genre, require some form of low-level user input from the joypad, keyboard and/or mouse, some form of 3D mesh rendering, some form of heads-up display (HUD) including text rendering in a variety of fonts, a powerful audio system, and the list goes on. So while the Unreal Engine, for example, was designed for first-person shooter games, it has been used successfully to construct games in a number of other genres as well, including simulator games, like Farming Simulator 15 ( FS 15 mods ) and the wildly popular third-person shooter franchise Gears of War by Epic Games and the smash hits Batman: Arkham Asylum and Batman: Arkham City by Rocksteady Studios.

Origin And Early History Of Music In India

In India, the origin of music, indeed sound itself is traced back to the origin of the universe. According to Indian mythology, the first ever sound is the Naadbrahma (Brhma as Sound), which pervades the entire universe. It is the purest sound in the universe and is believed to be unstuck. Another myth associates the origin of sound (and dance) with the Tandava of Shiva and Onkar. It is said that sage Narada then introduced the art of music to the earth from heaven. Like dance, origin of the music in India was in devotional songs and was restricted to religious and ritualistic purposes and was mainly used in temples only. This then developed in association with folk music and other musical forms of India and gradually derived its own musical characteristics.

The history of music in India can be traced back to the Vedic times. The concept of Naadbrahma was prevalent in the Vedic ages. All organised music traces its origins back to the Sam Veda which contains the earliest known form of organised music. The earliest raga owes its origin to the Sam Ved. The first reference to music was made by Panini in 500 BC and the first reference to musical theory is found in Rikpratisakhya in 400 BC. Bharata’s Natyashastra (4th century AD) contains several chapters on music, which was probably the first clear written work on music that has divided music into octaves and twenty-two keys. The next important work on music is Dathilan that also mentions the existence of twenty-two srutis per octave. According to ancient notion, only these twenty-two srutis can be made by the human beings. Other works written during this period include Brihaddesi written by Matanga in 9th century AD, which attempts to define Raga; Sangeeta Makaranda, written by Narada in 11th century AD, which enumerates ninety-three Raagas and classifies them into masculine and feminine species; Swaramela Kalanidhi written by Ramamatya in the 16th century AD and Chaturdandi Prakssika written by Venkata Makhhi in the 17th century AD

During the late Vedic Period i.e. from three thousand to twelve hundred B.C., music prevailed in the form called Samgana, which was purely a chanting of the verses in musical patterns. After that music changed its course a little bit. The epics were narrated in musical tones called Jatigan. Between the second to the seventh century AD, a form of music called Prabandh Sangeet, written in Sanskrit became very popular. This form gave rise to a simpler form called Dhruvapad, which used Hindi as the medium. The Gupta period is considered as the golden era in the development of Indian Music.

Evolving Fashion Trends – Then and Now

Well Isn’t it quite an understatement if one thinks that fashion in India has come of age and in the last few decades, there has been a complete shift of thought as to how fashion was perceived to be and how the recent trends has transformed Indian Fashion into a global brand.

India being a country with an age old legacy of clothing & known for producing some of the best intricate creations in the world, yet seems to have a long way to go

How it All Began-

Over the years, popular Bollywood trends have been dominating the fashion scene from Madhubala’s Anarkali-look with kurtas and churidars in Mughal-e-Azam (1960),to the purple embroidered sari worn by Madhuri Dixit in Hum Aapke Hain Koun. Thus, by taking a cue form history and passing on the rich & royal flavour onto the costumes designed for movies or social events has facilitated Indian designers and Indian clothes to make its mark all over the world.

The Birth of Changing Fashion-

Moreover, it was not until the birth of the 80s which was the period when the first generation of Indian fashion designers started to emerge including Satya Paul. Research shows that the designs and ensembles from some of the world’s most talented designers, proves that- some of these “new” trends are simply a part of the Retro-culture which brings back yesteryears fashion into the present times.

The “Feminine Factor” – Biggest influence on evolving Fashion-

Fashion is & always been women centric, no doubt whenever a woman is dressed in a traditional “Saree” it makes her look sensuous and beautiful. Naturally this explains the great extent to which Indian woman have been the centre of attraction to all things that is about fashion & social change.Today the ‘Saree’ is no more the staple dress for women that it was once upon a time and even women in their 30s today find it not so practical in wearing the Saree as they are not used to it. No wonder in offices of an emerging India “saree day” is celebrated as a special day. Thus, some of these “new” trends as regards saree aka modern day “Lehenga” apt for a Cosmo culture simply reminds one of a by gone era.

Fashion! Now & Then-

Thus, from the above, it is evident that the influence of western culture on fashion specially concerning the youth, can be seen in today’s outfits which is trying to find a balance between the original & traditional types, which again proves the mixing of the old & the new. So, what was once worn as part of daily life and was common clothing seems to have now become somewhat of a social get together clothing. Moreover, the earliest signs of the coming together of western fashion & Indian dressing was witnessed when Government of India opened the National Institute of Fashion Technology (NIFT) in Delhi with the help of the Fashion Institute of Technology, New York

This was a paradigm shift for the Indian fashion industry since now there was a formal recognition of the new forms of traditional styles influenced by western culture that has in effect generated a lot many new fashion ideas & concepts & other interesting fashionable accessories for women.

Therefore, New ways of draping the Saree came about to be known & now a day pairing it up with a fusion wear such as dhoti pants have been the new trend which in now being promoted by fashion houses among the uber crowd. What was once plain Salwar suits has now become Anarkali salwar kameez suits worn by many young women which make them look elegant and allows them to opt for vivid colours and bohemian designs.

Well, it’s all coming back, fashion is throwing back the ‘retro charm pendants’ from the ’90s, ‘baggy pants’ from the ’70s and even ‘long flashy sleeves’ that can be traced back to the 18th century. With so much happening we simply seem to be spoilt for choice, because change is good & everyone wants to move over from the old & to the new.

Thus, Crop tops, shoulder pads and even fanny packs are seeing a comeback. Also, a brisk suit with intact shoulders was a huge-trend among women in business in the ’80s & has now become a corporate wear for many working women. And again, Yoga pants, leggings and tight crop tops have now become a common trend, I suppose the credit goes to their sportive appeal.

Thus, the new idea of tradition is not to succumb to yesteryear philosophies which got handed down from one generation to the other. Rather the new idea of ethnic style is to befriend the philosophies of a bygone era & use them in relation to the contemporary sense and mood of today’s fashion.

Finally, once can safely conclude that “Changing Fashion is a law of change itself.”

5 Mistakes to Avoid While Online Electronics Shopping

If you are planning to buy electronics, there is no better option than online electronics shopping. Thanks to the reasonable prices, convenience, wide variety, secured shopping environment and numerous other advantages the online medium of electronics shopping offers to us. However, quite a few individuals still hesitate to shop online because of the frauds and scams online shopping is prone to.

Although online electronics shopping is fun, but sometimes individuals tend to make some mistakes while shopping online and hence, there online shopping experience turns out to be a failure. In order to evade such a situation, one must avoid making some mistakes for the best results. These include:

1. Making a hasty purchase: Decisions made in a hurry often prove to be wrong. So make sure to avoid making quick decisions without evaluating each point of concern before buying electronics online. You must thoroughly check the terms and conditions of the store you are buying from, its return policy, shipping charges, contact details and other significant information.

If there is something about the website that doesn’t appeal to you or does not seem to be up to the mark, simply don’t buy the product. It’s better not to buy a product that doesn’t meet your requirement rather than returning it afterwards.

2. Buying expensive electronics without any discount: Buying expensive electronics at full price is a very common mistake that most individuals tend to make. It is suggested to buy electronic items during the festive season when most of the websites offer the best deals and discount offers on a range of electronic products. Most of the electronic stores offer Diwali discounts, anniversary sales, mid-season sales, winter discounts and more. You should make the most of these deals offered by different stores. You can buy your desired electronic item at a much lesser price at this time of the year.

In addition to the discounts, you can also get free gifts or free shipping as a bonus.

3. Choosing a random website: This is perhaps the most common mistake that people usually tend to commit. Due to our busy schedules, most of us choose any website randomly that offers the best price, but we forget to confirm the authenticity of the site. This may later cause us great loss.

Hence, you should always make a thorough research about the website before purchasing any item from it. Choose a website that’s absolutely transparent with the customers, read its reviews and also check its terms and conditions.

4. Not comparing prices: This is yet another big mistake that most individuals commit while shopping online. Not using the price comparison tools can be very disadvantageous.

Online shopping is known for offering the best prices, so you must use it to your advantage by comparing prices from the competitive websites in order to get the lowest price possible. Several online stores now offer price comparison tools to make your shopping experience even more simple and quick. Isn’t that great?

5. Following unknown email links or advertisements: This is one common mistake that can be very harmful for you. So make sure to avoid following any unsolicited emails or links, even if they emphasize on being authentic and trustworthy. It is because, these links can be a scam that would collect your personal information and misuse it later.

Albeit, online electronics shopping is much simpler and advantageous, it is also prone to scams and cheats. In order to have a safer online shopping experience, you must avoid making some common mistakes listed above. You should stay aware of the aforementioned mistakes and avoid making them at any cost.

Boxhead Games Review – Boxhead Series of Games Published by Crazy Monkey Games

The Boxhead Games are a somewhat original series of zombie survival games created, published in flash and available to play free online at many gaming websites. Currently there are 5 games in the series with the latest and most successful being Boxhead The Zombie Wars. They were created by Sean Cooper, published by Crazy Monkey Games and can be categorized as 3rd person shooters or zombie survivals.

The first addition, Boxhead A Halloween Special varies to the rest in relation to the game objectives. You must guide civilians to safety through Zombie infested streets using whatever means necessary to defend them against flesh eating attacks. Your task is aided by a variety of powerful weapons, with the first being a pistol with unlimited ammunition and upgrades including an Uzi and a shotgun.

The first Boxhead game is fairly simple to play and does not provide the player with any sense of urgency or a challenge. It is still quite fun to go around shooting the sluggish flesh eating specimens with all sorts of weaponry, but I’d recommend playing one of the other superior sequels.

The 2nd game, Boxhead The Rooms scraps the whole idea of protecting others and moves onto self preservation as the main aim. Choosing one of 5 rooms, you must avoid the zombie attacks and dispose of them using one of many different means including powerful weapons such as the shotgun, grenades, explosive barrels and proximity mines.

The 2nd game has been polished up nicely compared to the first and is much more aesthetically. New weapons and upgrades are gradually obtained by killing a certain amount of zombies. One of the best weapons is the rocket launcher which is extremely powerful, however with power comes great caution and shooting it too near you can lead to a major loss of health.

Although the aim of the game is self preservation, the real aim is gaining a high score. Shooting one zombie down gains you 100 points, for everyone zombie disposed of in an allotted time afterwards your score exponentially increases. Should you fail to kill your next zombie in the given time, your next score will be less than your most recent. Obviously with the more powerful weapons it is much easier to gain a high score per kill.

The 2nd game is worth a play or two but can get a little tedious after a while and this also goes for the 3rd addition in the series – Boxhead More Rooms.

The title says it all; it’s the 2nd game all over but with more rooms. There are some additional features other than new levels such as difficult settings that weren’t available in the 2nd game.

You can choose between 4 difficulties, Beginner, Intermediate, Expert and Nightmare, with Nightmare proving insanely impossible.

Boxhead 2 Play adds more weaponry, new upgrades, a choice between 4 characters, specific level settings and more levels. This all just about compensates for the poor main additional feature to More Rooms – the multiplayer options.

Although playing against each other or in a cooperative mode, runs smoothly, there is an extreme lack of level variety and space. The cooperative mode doesn’t even have a split screen, which means that both players are left battling away in a static one screen environment.

Boxhead The Zombie Wars is not surprisingly the best of the bunch, with the 2 play option scrapped and focus being exerted on better game play, wider monster variety, superior graphics and improved sound effects.

I recommend playing this addition the most out of all 5. It will give you a true feeling of how far flash shooting games have come, with flash developers and publishers now designing high quality free flash games that are rivaling paid games.

Game Verdict

To conclude, The Boxhead Game series provide a twist on the zombie survival genre, but that twist isn’t quite enough to bow down in awe to the games creators.

However the graphics will delight, especially in the final addition and coupled with great game play and sound effects plus very challenging difficulty levels, Boxhead Zombie Wars will certainly satisfy your thirst for shooting masochism.

o Playability: 9/10

o Graphics: 8/10

o Originality: 6/10

o Game Detail: 8/10

o Addictiveness: 7/10

o Final Score: 76%

TuneCore Review 2013: The Good and the Bad

Time for distributing your music eh? Awesome and congrats on creating worthwhile art for your fans! There are two distributors I recommend including TuneCore, the other being CD Baby.

*Article updated for 2015*

TuneCore Review 2015 – The Good Stuff

First, artists receive 100% of net gain on all sales. If you’re selling a lot of music, this is definitely a lucrative aspect for you.

Second, you get a TuneCore Media player for the specific purpose of promoting your single/album release. This means you can share it on social media sites, your website, blog, etc.

Third, you’ll receive weekly trend reports from iTunes plus official music sales reports from all stores selling your songs. This is critical if you want to have an effective marketing plan.

Fourth, lacking cover art? No problem – TuneCore will make it for you.

Fifth, TuneCore is partnered with all the big digital companies like iTunes, Spotify, Google Play, Amazon MP3, Simfy & Deezer.

Sixth, TuneCore will collect publishing royalties for you, including mechanicals and public performance rights for a one-time payment of $75.00. (TuneCore’s cut of your publishing royalties is 10%, but you keep sole ownership of your songs).

Important Extras: Ringtone Distribution and something that is absolutely critical – 24 hour Customer Service Response because inevitably something will go wrong.

TuneCore Review 2015 – The Not-so Good Stuff

First, they don’t provide UPC barcodes for your tunes; this means you won’t be able to rank on “top” sales charts by Billboard and other music news publishers.

Second, TuceCore charges a yearly fee as long as you sell your music through them. For example, you pay $49.99 per album for every year TuneCore distributes it.

Third, TuneCore will only distribute your music digitally – no physical sales. This may not be such a big deal depending on how your fans consume music.

Fourth, there aren’t many extras compared to CD Baby.

TuneCore Review – Pricing

Type of Sale (All Digital): Single Album
You Get: 100% Net Sales*
TuneCore’s Cut: $29.99 first year; $49.99 every year thereafter (this is for every album you upload)

Type of Sale: Single Song
You Get: 100% Net Sales*
TuneCore’s Cut: $9.99 first year and every year thereafter

Type of Sale: Single Ringtone
You Get: 100% Net Sales*
TuneCore’s Cut: $19.99 first year and every year thereafter

Extra: Publishing Administration
You Get: 90% of Royalties**
TuneCore’s cut: $75 one-time fee; TuneCore takes 10% of all publishing license fees, including mechanical and public performance royalties

*Keep in mind, you receive 100% of Net Sales. The digital distributors that TuneCore is partnered with take their cut first. For example, iTunes gets roughly 30¢ per $1.00 song sold. This means your take would be 70¢. Note that this rule applies to all music distributors.

**TuneCore provides some perks in addition to your 90%. If you have music being distributed by other companies like Ditto Music, you can still register your copyright through TuneCore. The one-time service fee covers all songs you may compose in the future. Also, TuneCore collects royalties worldwide.

Facts To Know About Fashion Jewelry

Fashion jewelry, also known as costume jewelry, is generally any type of jewelry that is made from artificial gemstones and metals. It is one of the most inexpensive and entertaining way to design unique types of jewelries. It can be combined with different types of metals and semi- precious stones.

Interesting Facts of Fashion Jewelry:

Fashion jewelry is made with the use of different types of man made stones and materials. Some of the most common types of stones used for costume jewelry include glass, cubic zirconium, epoxy, rhinestone and so forth.

Cubic zirconia is one of the most widely used stones as it resembles precious stones such as diamonds, emeralds, rubies and sapphires. It can instantly attract attention as it exudes a unique sparkling light. Faux pearls are also used to manufacture costume jewelry. Colored glass is another material which is used to make different types of necklaces and earrings.

Bead jewelry can be made with the use of plastic and other materials. Semi precious stones such as black opal, amethysts, pearls and so forth are also used for costume jewelry.

Various types of metals such as nickel, aluminum, tin, brass or a perfect combination of these metals are used for these jewelries. Silver and gold tone jewelry appears similar to gold and silver but includes only the color of the metal.

Fashion jewelry includes various other materials such as wood, shell, stone and so forth. There are several types of costume jewelry which include bracelets, rings, necklaces, chains, earrings and pendants.

Among different varieties of costume jewelry, necklaces are commonly used by most of the women today. Necklaces are crafted with semi precious stones such as amethysts, amber, aquamarine and so forth. Garnet, pearl and opal are some of the other most popular varieties of stones used for these types of jewelries.

Important Care Tips:

It is important to know how to care for fashion jewelry so that it retains its glitter and glow for many years. It is important to wipe these jewelry pieces with a soft cloth after usage. Oil and sweat tend to reduce the glitter and glow of these jewelry pieces.

Strong perfumes and deodorants can alter the color of the metals and the stones. Therefore it should never be cleaned with any type of solutions as harsh chemicals can damage the stones. It should also be kept in a soft velvet cloth away from other jewelries so that it retains its beauty and glow. It can be placed in velvet boxes and pouches too.

It needs to be stored away from dust as it causes damages to the metals and stones. Jewelry cloth can be used for bluffing along with recommended jewelry cleaners. It is also important to check for loose stones.

Fashion jewelry needs to be maintained periodically by polishing it in gold and silver. Although it is made of inexpensive metals, it appears elegant and chic with the inclusion of semi-precious stones and metals.

How Buyers and Suppliers Gain From B2B Marketplace

Ever growing Business-to-business marketplaces, popularly called B2B marketplaces are changing the ways of doing business. These online marketplaces have immense potential, both for buyers and suppliers, thanks to their smooth transaction processes and global reach.

What is a B2B marketplace?

B2B marketplace is an Internet based online platform where buyers and sellers can communicate and do business transactions. The buyers here are not consumers, they are businesses and can be anyone- wholesalers, retailers, and other traders in a specific industry. These marketplaces act as vertical search engines. Vertical search engines contain information about a specific industry or industries. For example, a fabrics B2B marketplace will contain information only about fabric manufacturers whereas a beads B2B marketplace will enlist beads manufacturers only. There are certain bigger marketplaces like indiamart.com that include manufacturers and suppliers of various industries. Thus, a B2B marketplace means serious business and is different from B2C platforms that connect businesses with consumers.

Why a B2B marketplace?

Many researches and surveys have been conducted about the search behavior of business and professional users. These studies say when the professionals use general purpose search engines like Google and Yahoo, they don’t get specific information about their work related queries. A keyword based search can give diverse results in the form of scattered information contained in various websites, blogs etc. not necessarily useful for business purposes.

On the contrary, the vertical searches on B2B marketplaces or B2B trade directories (B2B trade specific Web sites) give the required business related information needed by the professionals. If we take the earlier example of a fabrics marketplace, we can relate to other professionals say a ribbons wholesaler. It will be much easier for him to search ribbon suppliers on a narrow fabrics B2B marketplace. These specialized websites have at least two advantages over general search engines. In the first place, they exactly know what are the needs of their targeted community and have complete knowledge about their requirements. Secondly, they can make hard assumptions based on their sound knowledge and make the search activity a fruitful one through expert organization of the product contents.

B2B marketplace and its Potential

B2B marketplace uses its potential for the benefit of buyers and sellers. It gives them instant access to a global audience.

Benefits to the Buyers:

  • A B2B marketplace removes all the geographical barriers and buyers get access to a number of new suppliers.
  • Access to user friendly and smooth online transaction processing lowers the transaction costs and saves time.
  • Buyers can compare the products and services offered on a marketplace for efficient purchasing decisions.
  • Delivery tracking is also easier apart from assurance of quality by established B2B marketplaces having their own brand value.

Benefits to the Suppliers:

  • When a supplier does business locally, his market is limited. A B2B marketplace gives an opportunity to do business globally and explore new markets.
  • Online sales processing minimizes the need of other human and material resources thereby reducing overhead costs in a significant manner.
  • The listed products are combined with the eCatalog (suppliers’ directory) and seller’s Web Store which helps in converting a potential buyer into an actual buyer.
  • Apart from product listings, B2B portals also include many other features such as discussion groups, latest industry news, and other business oriented information that can be used by the companies to expand their business.

In fact, B2B marketplaces have proved to be one-stop business solutions for buyers as well as suppliers.

All About Redfield Rifle Scopes

For those of you that don’t know Redfield scopes have been manufactured for almost 100 years now. This is a long time for any company to exist – regardless of what they actually produce. Originally the scopes from Redfield were produced in Colorado; however, a few years ago the company was bought out by Blount and the line was actually discontinued for a time.

While Redfield had enjoyed a popular history and was at one time known as one of the best known and most popular brands in the industry by the 1990’s Redfield was finding it hard to keep up with the competition in the industry. Companies like Leupold were putting increasingly intense pressure on others in the market and Redfield was finding it difficult to stay afloat. There seemed to be no other choice but to pull the Redfield scopes line from the market altogether and lick their own wounds.

This all changed, almost at he last moment, when Meade stepped into the picture and took over Redfield. Meade themselves have become well known for their excellent quality telescopes over the years and moving into rifle optics made perfect sense. Several other companies were acquired by Meade at the same time and Redfield now has its home in Georgia; where the 4 Redfield lines of scopes are now produced. They are Golden Five Star, the Tracker, the Widefield and the Illuminator.

Some of the current Redfield scopes are actually nothing truly “new”. The Widefield scope, for example, was in production long before Redfield found themselves in difficulty. This particular scope features an oval ocular as well as objective lens that allows you to mount the scope lower on your rifle while providing a much wider view that you would normally be able to obtain.

While the design itself certainly looks a bit strange and is a step away from the normal design of many scopes, there is no denying the fact that this unique design delivers perfectly. When hunting in close range, you can’t ask for a better image delivery. In tests, the Widefield produces images that are some 30% larger than similar scopes. In addition to a design that truly does deliver, Redfield is continuing to produce high quality pieces built with a rugged aluminum alloy tube that can withstand some fairly rough terrain and treatment.

With Meade now running the show Redfield will not now honor warranties on older Redfield scope models. The company does, however, offer a lifetime warranty on all new scopes manufactured and sold under the direction of Meade themselves.

The Best Karaoke Songs Of 2011 – Country And Pop

Another year has passed us by so it’s a good time to review the year and see what songs top the sales for the year 2011. As mentioned in our review last year, there are similar reviews. Ours is different in that it shows what people wanted to sing last year and not just what they wanted to listen to. No review can be completely accurate but we feel the following lists give a good review of the best music that came out in 2011 and that karaoke singers were requesting.

2011 Top Karaoke Pop Songs

#1 – Rolling In The Deep – Adele (Many people assume Adele to be a black singer because of the sound of her voice but she’s not. What you hear from her are powerful vocals with the feel of emotion behind every note. That is exactly what a good singer wants from a song. The challenge for any singer with ‘Rolling In The Deep’ is matching the emotion and feeling that Adele puts in her original version. Of course you can get away with not being able to match Adele’s vocal quality and still please your audience if you’re a six year old girl singing this song with all your heart, as did Alexa Narvaez on YouTube with currently over 13 million views.)

#2 – Someone Like You – Adele (Yes, Adele comes in with the top two Pop songs for 2011. ‘Someone Like You’ speaks of a person coming to terms with the fact that her past lover has moved on. She wishes him the best and sings that she will find ‘someone like you’, claiming to have come to terms with the status of their break-up but obviously revealing otherwise. Perhaps this song became so popular because most of us have had our hearts broken in the same way that this song relates.)

#3 – Party Rock Anthem – LMFAO with Lauren Bennett & Goonrock (Well I thought LMFAO must be a band, with possibly each letter of this group’s name representing one of their members. Man, am I ever out of the loop. LMFAO is an acronym for Laughing My Freaking Ass Off. LMFAO is actually a duo composed of Motown founder’s Berry Gordy’s youngest son Stefan aka Redfoo and his grandson Skyler aka SkyBlu. The song was one of the most popular dance songs of the year. If it’s fun to dance to then it must be fun to sing.)

#4 – On The Floor – Jennifer Lopez & Pitbull (If anybody remembers the Lambada from 1989 then you’ll no doubt notice the borrowed beat for the main riff. What can we expect for J-Lo’s next big single? Maybe a reworking use of the main riff from ‘Islands In The Stream’ or ‘Afternoon Delight’.)

#5 – You And I – Lady Gaga (Unlike most of Lady Gaga’s tunes and maybe just a shade less successful as some of Gaga’s dance songs, this tune was highly requested as a karaoke song. ‘You And I’ is a bluesy, rock and country inspired ballad that mildly samples the classic Queen song ‘We Will Rock You’.)

#6 – Moves Like Jagger – Maroon 5 with Christina Aguilera (This song has a catchy hook and was popular among the karaoke crowd, and what has made it more appealing is that it is a female/male duet.)

#7 – Mr. Know It All – Kelly Clarkson (The original American Idol is still going strong five studio albums later. This song once again capitalizes on strong vocals and the hook ‘you don’t know a thing about me’ will stay in your head long after the last note of the song is played.)

#8 – Lighters – Bad Meets Evil & Bruno Mars (Bad Meets Evil is a duo consisting of rappers Royce da 5’9″ and Eminem. This duo actually was formed before Eminem gained his mainstream popularity in 1999, they broke up and now have since reunited. The song ‘Lighters’ is an alternative hip-hop song, different from hard core rap, especially with the added vocals of Bruno Mars.)

#9 – We Found Love – Rihanna (Rihanna once again hits the top of the charts with a catchy dance song. Many versions of this song also list Calvin Harris in the credits but we have not heard a duet version or any version that feature vocals other than Rihanna’s.)

#10 – I Do – Colbie Caillat (Like Colbie Caillat’s first single Bubbly, this song is a feel good, happy-go-lucky sunny day song that speaks of taking relationships to the next level. A perfect tune for the optimistic romantic.)

Honorable Mention:

Mistletoe – Justin Bieber (Some people may wonder why Justin Bieber is once again not on the top 10. He also didn’t make the top ten with any of his songs in 2010, possibly because although his songs have a broad appeal, when it comes to singing them there will be a much smaller audience. Collectively karaoke versions of his songs sold more than any other artist in 2011; Justin Bieber was the best selling Karaoke artist of 2011. The late season release of ‘Mistletoe’ nearly made the top 10. It was highly requested in late November and December. Many long for a fresh, new holiday song and this song filled that need precisely.)

Top 2011 Karaoke Country Songs

#1 – Dirt Road Anthem – Jason Aldean (This song talks about country life but adds a little ‘country rap’ in the mix. Very popular tune and choice for karaoke singers.)

#2 – Just Fishin’ – Trace Adkins (This song is about a father and daughter fishing together. Another feel good country song that pulls on your heart strings.”)

#3 – Country Girl (Shake It For Me) – Luke Bryan (This song is quite different from the earlier hit by Luke Bryan ‘Rain Is A Good Thing’. The title should be a dead giveaway that this song is not a ballad or a story song. It is a coming-right-at-you dance tune that caught on and became one of the most requested country songs to sing.)

#4 – Hell On Heels – Pistol Annies (There are some songs that are country cross overs; songs that can be played on both the Pop Charts and the Country Charts. Not this song, it’s definitely country. The Pistol Annies make a statement of a woman’s wrath, singing ‘sugar daddy I’m comin’ for you’. )

#5 – You Lie – The Band Perry (Another country tune about an unhappy relationship. You lie like a Persian rug, like a coon dog basking in the sun, like a penny in the parking lot. It seems many a country song is about that bitter feeling that one gets when they find out that their significant other isn’t so significant and people just love to sing about it.)

#6 – Honey Bee – Blake Shelton (This catchy tune did well on the Billboard 100 as well as going Number 1 on the country charts. The broad appeal of the song (and the fact that people were singing it) helped put it into the top ten of our list.)

#7 – Barefoot Blue Jean Night – Jake Owen (This song reminisces about the fun one had on his southern summer barefoot blue jean night. His buddy Frankie got hooked up with a Cadillac with horns on the hood! )

#8 – Story Of Us – Taylor Swift (an upbeat tempo song that by it’s title might indicate the song would be about a happy relationship. Unfortunately the chorus is ‘the story of us is a tragedy now.’)

#9 – This Is Country Music – Brad Paisley (Though not as commercially successful as some of Brad Paisley’s earlier hits, ‘This Is Country Music’ epitomizes what many feel a country song is all about. Country music fans can take pride in that their music often has some substance in it’s lyrics or message, which is not the norm with a pop tune.)

#10 – Just A Kiss – Lady Antebellum (Lady Antebellum songs are very popular in the karaoke world because of their duet capability. The way that Charles Kelley and Hillary Scott effortlessly switch lead vocals in their original renditions make many singers want to do the same in the karaoke versions. The challenge is finding two singers with the same vocal abilities of Lady Antebellum’s lead singers.)

So, once again, another year has given us a slew of new music. So you, the karaoke singer, need to stop singing the same old tune. You don’t want to subject the crowd to one more time of singing the same song that you sing week after week, no matter how good you sing that song. There is plenty of new karaoke music to choose from. Sometimes it may seemed that there is no good new music out there. However it may seem that way because you’ve gotten into the habit of listening to your ‘iPod’ with your pre-selected choices in music. Start making it a habit of listening to radio or turning on a music channel more often, then you’re going to find plenty of new selections to choose from.